Why There’s More to Online Reviews Than Meets the Eye
New research says there is much more to learn from reviews than just the star rating.
Oct 13, 2020
A Mathematically Rigorous Way To Analyze Statistics from Simulations
New research from Maryland Smith’s Michael C. Fu offers a rigorous way to analyze statistics generated from simulation models.
Apr 30, 2020
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Mar 03, 2020
Want People To Use Bike Shares? Don’t Make Them Walk.
In cities around the globe, it seems like bike and electric scooter rentals are everywhere. But if one isn’t in the right place when a person needs it, they aren’t going to walk out of their way to find one.
Dec 03, 2019