Technology
Reversing the Groupon Effect
New research points to when Groupon deals don't signal weakness and when they benefit businesses. in business strategy.
Oct 13, 2020
Why There’s More to Online Reviews Than Meets the Eye
New research says there is much more to learn from reviews than just the star rating.
Oct 13, 2020
How To Guard Against Cyber Attacks
Can centralized IT decision-making protect an organization from cybersecurity breaches?
Jun 01, 2020
A New Approach to Data-driven Modeling
Research offers new approach for data-driven predictive analytics models as an alternative or compliment to AI approaches.
Apr 30, 2020
A Mathematically Rigorous Way To Analyze Statistics from Simulations
New research from Maryland Smith’s Michael C. Fu offers a rigorous way to analyze statistics generated from simulation models.
Apr 30, 2020
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Mar 03, 2020
Want People To Use Bike Shares? Don’t Make Them Walk.
In cities around the globe, it seems like bike and electric scooter rentals are everywhere. But if one isn’t in the right place when a person needs it, they aren’t going to walk out of their way to find one.
Dec 03, 2019
How To Make More Money in Online Auctions
To attract more online auction bidders and drive up prices, two things matter: how long an auction is active and the day of the week it closes, finds new research.
Nov 21, 2019
How Social Networks Can Curb Youth Unemployment
A powerful tool for curbing the growing worldwide problem of youth unemployment could be the ubiquitous mobile phone found in most teens’ pockets, finds new research.
Aug 22, 2019
Finding Your Way in a World of Tradeoffs
Managers who rely on computer models to help with decision-making bump into a dilemma when it comes to allocation of scarce resources in complex environments with many moving parts.
Aug 14, 2019