Decision, Operations & Information Technologies
What Online Retailers Get From Recommendation Lists
New research shows with online shopping, retailers’ use of recommendation systems increases their overall sales and consumer click-throughs and conversion rates. The effect is greatest for mobile shoppers.
Dec 15, 2020
How To Make Better Decisions Without All the Information
How do you make good decisions when you don’t have all the information in front of you? New research lays out a framework to learn from indirect or incomplete information to make better decisions.
Dec 15, 2020
Why There’s More to Online Reviews Than Meets the Eye
New research says there is much more to learn from reviews than just the star rating.
Oct 13, 2020
A Mathematically Rigorous Way To Analyze Statistics from Simulations
New research from Maryland Smith’s Michael C. Fu offers a rigorous way to analyze statistics generated from simulation models.
Apr 30, 2020
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Mar 03, 2020