Technology
How Sellers Can Better Understand Demand
For B2B sellers, knowing how much the buyer is willing to pay is difficult. New research from Maryland Smith is helping to figure it out.
Jan 05, 2021
The Issue Companies Have With Moving Up
New research shows service providers at the lower end of the value chain mostly find that their efforts to move up yield limited success.
Dec 15, 2020
What Online Retailers Get From Recommendation Lists
New research shows with online shopping, retailers’ use of recommendation systems increases their overall sales and consumer click-throughs and conversion rates. The effect is greatest for mobile shoppers.
Dec 15, 2020
How To Make Better Decisions Without All the Information
How do you make good decisions when you don’t have all the information in front of you? New research lays out a framework to learn from indirect or incomplete information to make better decisions.
Dec 15, 2020
Reversing the Groupon Effect
New research points to when Groupon deals don't signal weakness and when they benefit businesses. in business strategy.
Oct 13, 2020
Why There’s More to Online Reviews Than Meets the Eye
New research says there is much more to learn from reviews than just the star rating.
Oct 13, 2020
How To Guard Against Cyber Attacks
Can centralized IT decision-making protect an organization from cybersecurity breaches?
Jun 01, 2020
A New Approach to Data-driven Modeling
Research offers new approach for data-driven predictive analytics models as an alternative or compliment to AI approaches.
Apr 30, 2020
A Mathematically Rigorous Way To Analyze Statistics from Simulations
New research from Maryland Smith’s Michael C. Fu offers a rigorous way to analyze statistics generated from simulation models.
Apr 30, 2020
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Mar 03, 2020