What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?

New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.

Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.

Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.