Marketing
Good, Better and Best Design for Branded Mobile Apps
Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.
Aug 13, 2019
Crowdsourcing for Ideas? Do This.
Research explores how companies can structure innovation tournaments to drive meaningful results.
Jul 29, 2019
Map Yourself on Customer Service Grid
Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.
Jul 24, 2019
Why Wireless Firms Love Family Plans
Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.
Jul 01, 2019
Why Freebies Sometimes Backfire
Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.
Jun 24, 2019
Identifying High Influencers in Social Networks
Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?
Jun 06, 2019
Rethinking Exclusivity In Luxury Markets
As luxury labels become more accessible, high-end brands must figure out how to maintain exclusivity to avoid losing legacy consumers.
Feb 05, 2019
Getting You To Pay in a Freemium World
Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.
Dec 13, 2018
Another Reason To Avoid Knockoffs
Luxury brands use legal threats, guilt campaigns to deter people from buying knockoffs. New research reveals a better tactic.
Oct 11, 2018
Switching Devices Affects How You Shop
New Maryland Smith research shows that switching to a desktop or laptop while online shopping could mean you're more likely to take the plunge and make the purchase.
Oct 04, 2018