Marketing
How Campaigns Can Get Voters to the Polls
New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.
Jun 02, 2020
Why Purchases Aren’t Made Alone Anymore
With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.
May 04, 2020
How to Have a Successful Crowdfunding Campaign
Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.
Apr 17, 2020
How To Make the Most of Online Reviews
New award-winning research explains how consumers use online reviews and how marketers can make the most of them.
Apr 03, 2020
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Mar 03, 2020
Bargaining Power on Daily Deal Sites: It's About Scale
Online daily deal platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new research shows.
Dec 05, 2019
Standing Out On Streaming’s Crowded Stage
How many streaming entertainment options are too many? A new study examines what industry leaders must do to hold the spotlight.
Nov 12, 2019
When Regret is a Good Thing
Regret is usually thought of as a bad thing, but new research identifies conditions when it can benefit companies as well as consumers.
Oct 24, 2019
What Alexa and Twitter Can Tell Marketers
There’s a lot marketers can learn from the text we create on social media. New research explains how.
Sep 26, 2019
Good, Better and Best Design for Branded Mobile Apps
Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.
Aug 13, 2019