Marketing

Bargaining Power on Daily Deal Sites: It's About Scale
Online daily deal platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new research shows.
Dec 05, 2019
Standing Out On Streaming’s Crowded Stage
How many streaming entertainment options are too many? A new study examines what industry leaders must do to hold the spotlight.
Nov 12, 2019
When Regret is a Good Thing
Regret is usually thought of as a bad thing, but new research identifies conditions when it can benefit companies as well as consumers.
Oct 24, 2019
What Alexa and Twitter Can Tell Marketers
There’s a lot marketers can learn from the text we create on social media. New research explains how.
Sep 26, 2019
Good, Better and Best Design for Branded Mobile Apps
Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.
Aug 13, 2019
Crowdsourcing for Ideas? Do This.
Research explores how companies can structure innovation tournaments to drive meaningful results.
Jul 29, 2019
Map Yourself on Customer Service Grid
Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.
Jul 24, 2019
Why Wireless Firms Love Family Plans
Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.
Jul 01, 2019
Why Freebies Sometimes Backfire
Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.
Jun 24, 2019
Identifying High Influencers in Social Networks
Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?
Jun 06, 2019

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