Marketing

What You See Is What You Click
How people look at search engine results might not happen the way advertisers think it does, according to new research.
Sep 29, 2020
How Consumers Responded to COVID-19
New research offers a conceptual framework for examining threats and how they impact consumer behavior.
Sep 16, 2020
Can We Make Food Healthier By Changing Its Packaging?
What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?
Sep 16, 2020
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.
Sep 03, 2020
How Campaigns Can Get Voters to the Polls
New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.
Jun 02, 2020
Why Purchases Aren’t Made Alone Anymore
With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.
May 04, 2020
How to Have a Successful Crowdfunding Campaign
Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.
Apr 17, 2020
How To Make the Most of Online Reviews
New award-winning research explains how consumers use online reviews and how marketers can make the most of them.
Apr 03, 2020
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Mar 03, 2020
Bargaining Power on Daily Deal Sites: It's About Scale
Online daily deal platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new research shows.
Dec 05, 2019

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742