Can We Make Food Healthier By Changing Its Packaging?
What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?
Sep 16, 2020
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.
Sep 03, 2020
In Healthcare, Marketing Should Focus on Patients
Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.
Mar 03, 2020
Bargaining Power on Daily Deal Sites: It's About Scale
Online daily deal platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new research shows.
Dec 05, 2019