Research

Who Wins With Sponsored Content Advertising?
Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.
Jan 21, 2021
Are Your Colleagues Influencing Your Investment Decisions?
When and how employees choose to participate their company's employee stock purchase plans might depend on what their colleagues do.
Jan 08, 2021
How Sellers Can Better Understand Demand
For B2B sellers, knowing how much the buyer is willing to pay is difficult. New research from Maryland Smith is helping to figure it out.
Jan 05, 2021
How to Find the Right Influencers
Influence is happening at all levels across social networks online and marketers are scrambling to figure out the best people to target to spread their messages. New research has a better way to find them.
Jan 05, 2021
Getting to the Bottom of Discount Rate Variation
New research is important for understanding which economic forces might move expected stock returns in the first place.
Dec 17, 2020
Why it Takes More Than Just Good Timing to Succeed in the Market
Some traders time the market, others look for signs to get the most bang for their buck. But what’s the best method? Both, says new research.
Dec 17, 2020
The Issue Companies Have With Moving Up
New research shows service providers at the lower end of the value chain mostly find that their efforts to move up yield limited success.
Dec 15, 2020
What Online Retailers Get From Recommendation Lists
New research shows with online shopping, retailers’ use of recommendation systems increases their overall sales and consumer click-throughs and conversion rates. The effect is greatest for mobile shoppers.
Dec 15, 2020
How To Make Better Decisions Without All the Information
How do you make good decisions when you don’t have all the information in front of you? New research lays out a framework to learn from indirect or incomplete information to make better decisions.
Dec 15, 2020
How Climate Disasters Impact Investment Decisions
Living through a climate-related disaster can be a harrowing experience for anyone. For professional money managers, it can even impact their investment decisions.
Dec 11, 2020

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
301.405.7762