Research

Why Wireless Firms Love Family Plans
Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.
Jul 01, 2019
Abusive Bosses Make Themselves Feel Bad Too
Call it karma. Abusive leaders cause suffering not only for their employees, but also for themselves.
Jun 27, 2019
Why Freebies Sometimes Backfire
Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.
Jun 24, 2019
The Cost Of Keeping Up With Consumers
Consumers don’t like when products they want are unavailable, and neither do retailers. Independent sellers need to fulfill orders on time and manage inventory effectively.
Jun 14, 2019
Making Information Technology Sustainable
Companies should push to implement green IT initiatives that promote environmental sustainability — not just for the good of the planet, but also for the financial reward.
Jun 10, 2019
Identifying High Influencers in Social Networks
Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?
Jun 06, 2019
When Noncompete Agreements Hurt Everyone
What happens when these contracts are enforceable and used en masse? New Maryland Smith research finds that negative consequences are in store for all workers.
May 28, 2019
Why It's Time To Rethink Goal Setting
Conventional career advice has centered on setting SMART goals, but new research recommends a different approach: conceptualizing motivational intention.
May 14, 2019
The Win-Win of Buyer Intermediated Finance
Small suppliers often resort to payday-like loans with very high interest rates, increasing overall costs in the supply chain and reducing efficiency. But it doesn't have to be this way.
May 06, 2019
How Social Media Does (and Doesn’t) Motivate You
On social media, it can seem like everyone is meeting their fitness goals. It should be excellent motivation for your exercise goals. Right?
Apr 29, 2019

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