Research

Standing Out On Streaming’s Crowded Stage
How many streaming entertainment options are too many? A new study examines what industry leaders must do to hold the spotlight.
Nov 12, 2019
Who's the Worst at Negotiating?
Financially vulnerable individuals – those without a savings safety net – stifle their own economic advancement because they negotiate less effectively.
Nov 05, 2019
When Regret is a Good Thing
Regret is usually thought of as a bad thing, but new research identifies conditions when it can benefit companies as well as consumers.
Oct 24, 2019
What Alexa and Twitter Can Tell Marketers
There’s a lot marketers can learn from the text we create on social media. New research explains how.
Sep 26, 2019
How Do You Build a Company? It Depends on Where You’re From
A popular video game reveals a clear connection between how much hierarchy founders create in their startups and where they hail from.
Sep 12, 2019
Confused by Unclear Accounting Information
In the grand scheme of the economy, the accounting information that individual firms report can have big impacts.
Sep 05, 2019
Why Winners Learn To Share Power
Some startups bet everything on a single visionary founder. But organizations with stable shared leadership are more likely to grow and emerge as industry anchors.
Sep 05, 2019
How Social Networks Can Curb Youth Unemployment
A powerful tool for curbing the growing worldwide problem of youth unemployment could be the ubiquitous mobile phone found in most teens’ pockets, finds new research.
Aug 22, 2019
Finding Your Way in a World of Tradeoffs
Managers who rely on computer models to help with decision-making bump into a dilemma when it comes to allocation of scarce resources in complex environments with many moving parts.
Aug 14, 2019
Good, Better and Best Design for Branded Mobile Apps
Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.
Aug 13, 2019

Pages