Research

When Managers Can Be Wrong But Still Right
Management forecasts – in particular, the parts that are wrong – may contain predictive information about future earnings even after earnings announcements.
Oct 15, 2020
Reversing the Groupon Effect
New research points to when Groupon deals don't signal weakness and when they benefit businesses. in business strategy.
Oct 13, 2020
Why There’s More to Online Reviews Than Meets the Eye
New research says there is much more to learn from reviews than just the star rating.
Oct 13, 2020
What You See Is What You Click
How people look at search engine results might not happen the way advertisers think it does, according to new research.
Sep 29, 2020
Why Critics Don’t Pan Blockbusters… At Least Not Right Away
New research finds media outlets delay negative reviews of movies and video games.
Sep 18, 2020
How Consumers Responded to COVID-19
New research offers a conceptual framework for examining threats and how they impact consumer behavior.
Sep 16, 2020
Can We Make Food Healthier By Changing Its Packaging?
What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?
Sep 16, 2020
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.
Sep 03, 2020
How to Feel Like You Belong No Matter Where You’re Working
New Research Offers Strategies for Inclusion in a Multinational Organization
Aug 20, 2020
Feeling Normal in a Pandemic? Study Has Good News
New research shows that our human sense of normalcy is capable of bouncing back a lot faster than we might think.
Jul 22, 2020

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742