Smith Research

What Alexa and Your Twitter Account Can Tell Marketers
Journal of Marketing
There’s a lot marketers can learn from all the text we create on social media, ask our digital assistants, post as news or reports, and everything else online. New research from Maryland Smith research explains how.
Sep 26, 2019
How Do You Build a Company? It Depends on Where You’re From
Harvard Business Review
A popular video game reveals a clear connection between how much hierarchy founders create in their startups and where they hail from.
Sep 12, 2019
Confused by Unclear Accounting Information
The Accounting Review
In the grand scheme of the economy, the accounting information that individual firms report can have big impacts.
Sep 05, 2019
Why Winners Learn To Share Power
Strategic Management Journal
Some startups bet everything on a single visionary founder. But organizations with stable shared leadership are more likely to grow and emerge as industry anchors.
Sep 05, 2019
How Social Networks Can Curb Youth Unemployment
Journal of Management Information Systems
A powerful tool for curbing the growing worldwide problem of youth unemployment could be the ubiquitous mobile phone found in most teens’ pockets, finds new research.
Aug 22, 2019
Finding Your Way in a World of Tradeoffs
Operations Research
Managers who rely on computer models to help with decision-making bump into a dilemma when it comes to allocation of scarce resources in complex environments with many moving parts.
Aug 14, 2019
Good, Better and Best Design for Branded Mobile Apps
Journal of Marketing Research
Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.
Aug 13, 2019
Crowdsourcing for Ideas? Do This.
Journal of Marketing
Research explores how companies can structure innovation tournaments to drive meaningful results.
Jul 29, 2019

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There’s a lot marketers can learn from all the text we create on social media, ask our digital assistants, post as news or reports, and everything else online. New research from Maryland Smith research explains how.
As luxury labels become more accessible, high-end brands must figure out how to maintain exclusivity to avoid losing legacy consumers.