Smith Research

A Better Reason To Avoid Knockoffs
Journal of Consumer Psychology
Luxury brands use legal threats and guilt campaigns to deter people from buying knockoff luxury goods. And to little effect. New research reveals a better tactic.
Oct 11, 2018
Switching Devices Affects How You Shop
Journal of Marketing
New Maryland Smith research shows that switching to a desktop or laptop while online shopping could mean you're more likely to take the plunge and make the purchase.
Oct 04, 2018
The Ripple Effects of a Good Boss
Journal of Applied Psychology
A good boss can overcome the effects of a bad one, leaving employees feeling autonomous and confident when they work on multiple teams with different supervisors.
Sep 27, 2018
Six Alternatives to Digital Islands
Harvard Business Review
Trade wars historically hinge on the flow of goods across borders. But Maryland Smith professor Anil K Gupta says the flow of data across borders may soon matter more.
Sep 06, 2018
Early Auto Racing And Firm Survival
Strategic Management Journal
What do the early days of auto racing near the turn of the 20th century have to do with determining firm survival? It all comes down to how society shapes market reputation.
Aug 28, 2018
Pitching Novel Ideas to the Boss
Academy of Management Journal
Have an amazing idea that could have a big impact for your organization? Now it’s up to you to really sell it to your boss. Maryland Smith professors explain how to make that happen.
Aug 14, 2018
Can Robots Create Better Movie Trailers?
Journal of Marketing
Maryland Smith's Michel Wedel has helped produce the first known research that develops a model for editing trailers to produce short — and effective — promo clips.
Jul 25, 2018
Decoding the Way Social Media Makes Us Shop
Journal of Marketing
"It's unclear whether presence in social media and the traffic that companies get through social media are actually doing well in the storefront," the researchers explain.
Jul 25, 2018

Featured Videos

Luxury brands use legal threats and guilt campaigns to deter people from buying knockoff luxury goods. And to little effect. New research reveals a better tactic.
Who needs products? Many startups thrive below ground, according to research from the Smith School's Rajshree Agarwal.