Smith Research

How Social Networks Can Curb Youth Unemployment
Journal of Management Information Systems
A powerful tool for curbing the growing worldwide problem of youth unemployment could be the ubiquitous mobile phone found in most teens’ pockets, finds new research.
Aug 22, 2019
Finding Your Way in a World of Tradeoffs
Operations Research
Managers who rely on computer models to help with decision-making bump into a dilemma when it comes to allocation of scarce resources in complex environments with many moving parts.
Aug 14, 2019
Good, Better and Best Design for Branded Mobile Apps
Journal of Marketing Research
Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.
Aug 13, 2019
Crowdsourcing for Ideas? Do This.
Journal of Marketing
Research explores how companies can structure innovation tournaments to drive meaningful results.
Jul 29, 2019
Finding the Best Path to Your Target
Operations Research
Political candidates, manufacturers and even online game designers can hit their performance targets with increased regularity using a new algorithm developed at Maryland Smith.
Jul 25, 2019
Map Yourself on Customer Service Grid
Journal of the Academy of Marketing Science
Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.
Jul 24, 2019
Second Chances After a Fall from Power
Organization Science
Followers sometimes continue to believe in a leader even after loss of status. New Maryland Smith research explores why.
Jul 23, 2019
Why Wireless Firms Love Family Plans
Marketing Science
Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.
Jul 01, 2019

Featured Videos

As luxury labels become more accessible, high-end brands must figure out how to maintain exclusivity to avoid losing legacy consumers.
Luxury brands use legal threats, guilt campaigns to deter people from buying knockoffs. New research reveals a better tactic.