OMSBA
Explore the Maryland Smith
Online MS in Business Analytics
Fall and Spring Start Dates Available
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Discover the best ways to analyze big data in today’s fast-changing, data-driven world all while working in a flexible, collaborative virtual environment. Smith’s Master of Science in Business Analytics (MSBA) program gives you a deep understanding of how to analyze large amounts of data and provide innovative solutions to modern business challenges.
Smith’s MSBA program teaches you how to solve pressing business challenges by applying analytics tools, software, programming and other technologies to your work. And we offer resources like our Bridge Program that introduce you to code, IT and key mathematical concepts so you'll start the program confidently and on equal footing with your classmates.
The OMSBA opened new paths and taught me the fundamental skills I needed for the workforce. I interviewed with incredibly competitive companies that would have been out of reach previously. This program has been extremely beneficial for my career — it’s been everything I wanted.
Dan Waldman, MSBA ’21
eCommerce Analyst
Chewy
Academics
Get a foundation, build advanced skills, and then utilize electives to focus on what matters for your career.
Our curriculum is carefully designed to build your functional expertise in quantitative modeling and data analytics. These highly desirable skills will set you apart in an increasingly competitive job market.
APPLIED ANALYTICS FOR YOUR CAREER GOALS
Smith offers tracks in marketing and finance to give you tools that are relevant to your career. Customize your program to suit your goals with courses in advanced marketing analytics, financial analytics and other application courses.
Data, Models and Decisions |
3 credits |
Database Management Systems |
3 credits |
Decision Analytics |
3 credits |
Data Mining and Predictive Analytics |
3 credits |
Data Processing and Analysis in Python |
3 credits |
Big Data and AI for Business |
3 credits |
Data Visualization & Web Analytics |
3 credits |
Social Media and Web Analytics |
3 credits |
Strategy Analytics |
2 credits |
Customer Equity Management |
2 credits |
Advanced Marketing Analytics |
2 credits |
Financial Accounting |
2 credits |
Financial Analytics |
2 credits |
Supply Chain Management |
2 credits |
Acquire Valuable Skills
Language and Tools
Python
R
SQL
Tableau
Cloud Computing Infrastructure
Spark
Amazon Web Services
Hadoop
Hive
Methodologies
Neural Networks
Classification and Regression Trees
NLP and Text Analytics
Cluster Analysis
Business Imperatives
Forecasting and Predictive Analytics
Customer Segmentation and Targeted Marketing
Risk Assessment and Management
Anomaly Detection and Resolution