Maryland Smith Research

Have an amazing idea that could have a big impact for your organization? Now it’s up to you to really sell it to your boss. Maryland Smith professors explain how to make that happen.

Maryland Smith's Michel Wedel has helped produce the first known research that develops a model for editing trailers to produce short — and effective — promo clips.

"It's unclear whether presence in social media and the traffic that companies get through social media are actually doing well in the storefront," the researchers explain.

“You need to be above the market, because the moment everyone has the same thing, employees think they can always go out and look for another job," the researchers explain.

Studying landmark guidelines for the use of coronary stents, researchers explore how quickly physicians respond to and apply new information in their line of work.

Input from independent board members helps companies stay ahead of new entry threats in the fast-paced world of technology, Maryland Smith research shows.

Think your boss is a jerk because he or she treated you unfairly? New Maryland Smith research reveals that having too much to do can affect a manager's ability to be fair.

Nobody likes to feel trapped. But employees benefit in some ways when two factors combine to pin them in place, making it harder for them to exit their organizations with valuable knowledge.

Western-based managers who feel out of sync with their teams might need a new word in their vocabulary. Maryland Smith professor Hui Liao examines the Chinese construct of moqi.

A design award signals quality and boosts business-to-consumer sales. The payoffs are less obvious in business-to-business markets. But new Smith School research shows the economic value.