Maryland Smith Research

Political candidates, manufacturers and even online game designers can hit their performance targets with increased regularity using a new algorithm developed at Maryland Smith.

Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.

Followers sometimes continue to believe in a leader even after loss of status. New Maryland Smith research explores why.

Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.

Call it karma. Abusive leaders cause suffering not only for their employees, but also for themselves.

Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.

Consumers don’t like when products they want are unavailable, and neither do retailers. Independent sellers need to fulfill orders on time and manage inventory effectively.

Companies should push to implement green IT initiatives that promote environmental sustainability — not just for the good of the planet, but also for the financial reward.

Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?

What happens when these contracts are enforceable and used en masse? New Maryland Smith research finds that negative consequences are in store for all workers.