Maryland Smith Research

New research explores the potential biases that limit the effectiveness of ML process technologies and the scope for human capital to be complementary in reducing such biases.

With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.

Research offers new approach for data-driven predictive analytics models as an alternative or compliment to AI approaches.

New research from Maryland Smith’s Michael C. Fu offers a rigorous way to analyze statistics generated from simulation models.

New research looks at the capital expenditure, or CAPEX, forecast to see how it influences company investment behavior.

Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.

New award-winning research explains how consumers use online reviews and how marketers can make the most of them.

New research finds employee moods have a lot to do with a company's philanthropic efforts.

When it comes to empowering a team to do their best work, you don’t want a narcissist at the helm, finds new research.

Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.