Undergraduate Program

Course Descriptions

Foundation Courses (All are 2 credits)

The Foundation courses are not open to Smith School undergraduate majors and do not apply to a Smith School Major degree. Students enrolled in the Minor program may substitute the foundation courses with equivalent courses in the discipline that satisfy the core course requirements for the Business major programs of study, unless otherwise noted.

BMGT 210 Foundations of Accounting for Non Business Majors: Provides an understanding of the common statements that report a company's profitability and financial health, and are useful to all economic agents who are engaged with the firm. Students will also recognize and understand managerial accounting as a system for accumulating and modeling information to support decision-making. Minor students may substitute the course by both BMGT 220 and 221 (taking only one of these courses does not fulfill the minor course requirement), but can only count 2 credits towards the fulfillment of the Minor. Credit will not be given for both BMGT210 and the combination of BMGT220 and BMGT221.

BMGT 345 Foundations of Financial Management for Non Business Majors: Provides students an overview of financial management. Students will understand how to accomplish the firm goal of maximizing shareholder value, learn how to conduct a financial statement analysis, and recognize its various elements, including profitability, credit risk, revenue, assets, liability, and cash flows. Understand the relationship between risk and return and how it impacts investment and corporate decisions. Minor students may substitute the course by BMGT340, but can only count 2 credits towards the fulfillment of the Minor. Credit will not be given for both BMGT340 and BMGT345.

BMGT 355 Foundations of Marketing for Non Business Majors: Introduces the concepts and principles of marketing. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees. Minor students may substitute the course by BMGT350, but can only count 2 credits towards the fulfillment of the Minor. Credit will not be given for both BMGT350 and BMGT355.

BMGT395 Foundations of Management for Non Business Majors: Introduces concepts related to organization behavior. Topics include leadership, team decision making and management, conflict resolution and negotiations, organizational culture, and organization change. Students will learn how to apply those concepts and theories to understanding and critically analyzing various individual, interpersonal, group, and organizational management processes. Minor students may substitute the course by BMGT364, but can only count 2 credits towards the fulfillment of the Minor. Credit will not be given for both BMGT364 and BMGT395.

Program of Study Courses (All are 3 credits)

BMGT 352 Customer Centric Innovation: Addresses the management of new products and services with a focus on the innovation process, specifically the development and launching of new products or services: Opportunity Identification, Concept Generation, Design, Testing and Launch.

BMGT 365 Entrepreneurial Finance and Private Equity: **Prerequisite: BMGT461. Studies venture capital and private equity using a combination of cases, lectures and guest speakers. Addresses how venture capitalists provide capital to start-up firms in growing industries and how private equity markets provide capital to help established medium-sized firms (often family businesses) grow and restructure. Focuses on how financial, legal, and economic issues are dealt with in the financial contracts between venture capitalists and their limited partners and between capitalists (or other private equity investors) and the firms in which they invest.

BMGT 366 Growth Strategies for Emerging Companies: **Prerequisite: BMGT461. Studies venture capital and private equity using a combination of cases lectures and guest speakers. Addresses how venture capitalists provide capital to start-up firms in growing industries and how private equity markets provide capital to help established medium-sized firms (often family businesses) grow and restructure. Focuses on how financial, legal, and economic issues are dealt with in the financial contracts between venture capitalists and their limited partners and between capitalists (or other private equity investors) and the firms in which they invest.

BMGT 461M Entrepreneurship Process of creating new ventures, including evaluating the entrepreneurial team, the opportunity and the financing requirements. The course provides the skills, concepts, mental attitudes and knowledge relevant for starting a new business.

BMGT 467 Strategic Innovation and Entrepreneurship: Provides an understanding of how innovation affects the competitive dynamics of markets, how firms can strategically manage innovation, and how firms can create and implement strategies to maximize their likelihood of success.

Experiential Learning Courses

BMGT369: Experiential Learning in Business Innovation and Entrepreneurship (1-3 credits): Repeatable course(s) with different content across sections. Selected opportunities in business innovation and entrepreneurship.  Students will apply concepts relevant to business, innovation and entrepreneurship to real world situations. They will demonstrate the ability to work in a creative and entrepreneurial environment; understand the various issues involved in problem solving and decision making in uncertain environments; demonstrate the ability to work collaboratively by incorporating different viewpoints experiences; and develop and apply business models in an experiential framework.

BMGT408D: Google Challenge and Analytics: Students will learn to develop, and implement digital strategies for real-world clients, by undertaking the Google Online Challenge. The “real-time, real-business, real-money” challenge provides a valuable opportunity for students to gain a first-hand experience with online advertising as well as social media, and benefit from the immediate performance feedback. At the end of this course, a student should feel comfortable developing, implementing, and executing digital strategies for firms.

**Additional courses count toward the Experiential Learning portion of the minor curriculum please refer to the curriculum page and TESTUDO for most updated information.