Business Analytics

Business Analytics

Data Analytics “is a process that refers to the use of skill-sets, technologies, applications and practices for continuous, iterative exploration and investigation of past business performances” — Jane Griffin, March 2010

The availability of massive amounts of data has created the need for business analytics professionals who can analyze such data and obtain the insight needed for informed decision-making. This allows an organization to gain a competitive edge in today’s dynamic business environment. The minor integrates technology with statistical and quantitative modeling techniques to provide students with the foundation needed for data-driven decision-making, as well as for graduate study in the field of business analytics. Students with these skills are in high demand in a variety of industries and sectors including marketing, finance, information systems, operations, health care and energy.

Equipped with a solid technical foundation in data analysis and model-driven management decision-making, graduates of the minor will be prepared for successful careers in this growing field.

For more information, please contact

Important Dates

The Business Analytics minor application for the 2021-2022 academic year will be available in December 2020. 

Information Session

Join us November 2nd through 5th for virtual tabling sessions. Students can join the zoom discussion on the following days and times HERE.

November 2| 11AM-1PM

November 3| 11AM-1PM

November 4| 4PM-7PM

November 5| 4PM-7PM

Admissions Information

Student Qualifications

All University of Maryland, College Park undergraduate students with an interest in massive data, holding 45 credits or more are encouraged to apply to the business analytics minor.

Application Process

The business analytics minor at Smith opens applications each spring. Students who wish to add the minor should do so at least four semesters prior to graduation. Those applying to the program will provide general information, answer essay questions, and submit the contact information of a University of Maryland, College Park faculty member to provide a recommendation.

  1. To apply students must complete the minor online application form.
  2. Letter of recommendation: Applicants are required to provide one academic letter of recommendation from a faculty or graduate teaching assistant.
  3. Course plan: Upload a four-semester course plan into your online application.


See curriculum and course requirements.

Minor Completion Requirements

In order to complete the minor, students must:

  • Complete pre-requisite credits.
  • Complete all 15 required credits.
  • Achieve a minimum grade of "C-" or better in all minor courses.

No more than six credits (or two courses) for the minor may be taken at an institution other than the University of Maryland, College Park. Furthermore, at least six upper-division credits applied to the minor must be taken at this university. Download the minor curriculum plan.

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742