Marketing

Conducts research ranging from highly quantitative models of market behavior to experimental studies of consumer behavior and decision making. Please note that the quantitative marketing area of specialization requires their doctoral students to complete the graduate-level microeconomics sequence and econometrics sequence at UMD's Department of Economics. Applicants should have completed the equivalent of three semesters of calculus, a semester of linear algebra, and a semester in differential equations.

MKT Faculty Coordinators: Rosellina Ferraro and Liye Ma

Smith MKT Faculty

Smith PhD MKT Alumni last 10 years

NAME CURRENT AFFILIATION
Xian Gu Indiana University
In Hye Kang University of North Carolina, Greensboro
Kalinda Ukanwa Zeiger University of Southern California
Yuechen Wu Johns Hopkins University postdoctoral fellowship
Jared Watson New York University
Seoungwoo Lee Tulane University
Tom Kim NEOMA Business School
Ajay Abraham Seattle University
John Healey Tulane University
Yuchi Zhang Santa Clara University
Hongshuang "Alice" Li Ohio State University
Heather Johnson North Carolina State University
Yu-Jen Chen Lingnan University
Jordan Etkin Duke University
Ted Matherly Oklahoma State University
Zachary Arens Oklahoma State University
Hyoryung Nam University of Washington, Bothell
Savannah Wei Shi Santa Clara University
Jing Gao Southwestern University of Finance and Economics

Top Field Journals

Journal of Marketing

Journal of Marketing Research

Marketing Science

Journal of Consumer Research