Conducts research ranging from highly quantitative models of market behavior to experimental studies of consumer behavior and decision making. Please note that the quantitative marketing area of specialization requires their doctoral students to complete the graduate-level microeconomics sequence and econometrics sequence at UMD's Department of Economics. Applicants should have completed the equivalent of three semesters of calculus, a semester of linear algebra, and a semester in differential equations.
MKT Faculty Coordinators: Rosellina Ferraro and Liye Ma
Smith MKT Faculty
Smith PhD MKT Alumni last 10 years
| NAME | CURRENT AFFILIATION |
| Xian Gu | Indiana University |
| In Hye Kang | University of North Carolina, Greensboro |
| Kalinda Ukanwa Zeiger | University of Southern California |
| Yuechen Wu | Johns Hopkins University postdoctoral fellowship |
| Jared Watson | New York University |
| Seoungwoo Lee | Tulane University |
| Tom Kim | NEOMA Business School |
| Ajay Abraham | Seattle University |
| John Healey | Tulane University |
| Yuchi Zhang | Santa Clara University |
| Hongshuang "Alice" Li | Ohio State University |
| Heather Johnson | North Carolina State University |
| Yu-Jen Chen | Lingnan University |
| Jordan Etkin | Duke University |
| Ted Matherly | Oklahoma State University |
| Zachary Arens | Oklahoma State University |
| Hyoryung Nam | University of Washington, Bothell |
| Savannah Wei Shi | Santa Clara University |
| Jing Gao | Southwestern University of Finance and Economics |