What are the required qualifications for admissions to the program?
Go to the admissions page for specific admissions requirements.
Is the application online, and is there an application fee?
Yes, the entire application process is online and the application is $75.
Do I need to submit an essay?
Yes, the written essay should articulate your qualifications and motivation for pursuing advanced education.
What is the video response?
The purpose of the video response is to assess your business communication skills and is a way for the admissions committee to get to know you in addition to your written essay. A link to the video with instructions and details are available once you select your program of interest. You do not need special software, just a computer or device that has a camera/webcam to create your video response.
Do I have to take the GMAT or GRE?
Yes. Because of the quantitative aspect of the program, you must submit the GMAT or GRE. Generally, students who have produced GMAT scores in the 600s or above have been successful in the program. At least one official score must be submitted.
Do I need to submit a transcript(s) for each college or university attended?
Yes, the online application allows you to upload a scanned official transcript(s) for each college or university attended. If the official transcript where you received your degree does not state the degree was conferred, please also upload an official diploma or official copy of your degree received (most schools already list the conferred degree on the transcript). If you are formally admitted to the University of Maryland, you will be required to submit an official transcript at new student orientation. If your transcript is not in English, please also an official transcript translated into English.
Who should provide my letter of recommendation?
A supervisor within your organization, or a professor from your undergraduate institution who is familiar with your work.
What is the deadline for application?
Go to the admissions page for the most up to date information on deadlines.
If I applied last year and was not accepted, how do I reapply?
If you choose to reapply, you must submit a new application package which includes: application, application fee, transcripts, resume, and essay. Recommendation letter previously submitted electronically with the online application do not need to be resubmitted. If you previously submitted your official test scores (GMAT, TOEFL, etc) to the University of Maryland, you do not need to resubmit these items with your reapplication.
How much does the program cost?
Click here for a detailed breakdown of tuition, fees, and other costs. Determination of in-state status is made by the Residency Classification Office at the time an application is under consideration. For a complete list of residency requirements, please contact the Residency Reclassification Services.
All applicants to the MS in Marketing Analytics are automatically considered for scholarships and graduate assistantships when the Admissions Committee evaluates the application for admission. US citizens and permanent residents are encouraged to apply for additional financial aid in the form of loans. Please visit the University of Maryland’s Office of Financial Aid Web site for more information.
What exactly defines an "international applicant"?
The University of Maryland at College Park defines an international applicant as any applicant who is not a US citizen or permanent resident.
Is the 12-3 curriculum sufficient?
No. The University of Maryland at College Park does not consider the 12-3 curriculum to be the equivalent of a US bachelor's degree nor will an additional year of education suffice. Those who have gone through a 12-3 program must also secure a 2-year Masters degree or a two year, full-time PGDM from an institution recognized by the University of Maryland in order to be qualified for admission to the MS in Marketing Analytics program.
International applicants who have received an undergraduate or graduate degree from one of the countries listed here are waived of this requirement. You must have attended classes for at least 2 years and received the degree in one of these countries to be exempt from the TOEFL/IELTS requirement. If you earned your degree from a country not on the exemption list, then you must complete the TOEFL or IELTS. The minimum score required on the TOEFL is 100, and 7 on the IELTS.
MS in Marketing Analytics Curriculum and Policies
Is there spring admissions?
No, the MS in Marketing Analytics program only admits new students for the fall semester.
Is this an accredited degree I'll receive?
Yes. The Smith School of Business is accredited by the AACSB (Association to Advance Collegiate Schools of Business) and your diploma will read Master of Science in Marketing Analytics.
Are the program professors Smith School faculty?
Yes, the program is taught by many of the same world-class faculty who teach in Smith's top-ranked MBA programs, along with industry practitioners.
What kind of access will I have to professors?
All professors will be available to meet during office hours and for scheduled appointments. They will also be available via email and phone.
How much of the program is done online?
None of the course work is done online. All teaching happens in the classroom. Groups, however, may choose to work virtually between classes. Virtual team interaction and group collaboration are facilitated through an online course management tool.
Are transfer credits accepted?
Transfer credits are not accepted into the MS in Marketing Analytics program.
Are there electives?
The 30 credit program is cohort based, which means that you are in the same class schedule as your classmates. However, if you are allowed to waive out of a class, you make take an elective.
How can I learn more about the program?
Where are classes held?
Classes are held at the main campus in College Park, MD.