Launch a Career in Consumer Analysis
A Master of Science in Marketing Analytics (MSMA) degree at Maryland Smith will position you to stand out in the job market and succeed in this rapidly growing industry. Our students go on to secure competitive and rewarding job opportunities.
Marketing Analytics Careers by the Numbers
$67k
Average starting salary of Maryland Smith's MSMA graduates
$123k
Average salary of digital analytics managers with at least six years of experience
52%
Employers planning to hire job candidates with a master’s degree specializing in analytics
MUCH FASTER THAN AVERAGE
10-year job growth for market research analysts
Sources: Maryland Smith’s Office of Career Services, Digital Analytics Association, GMAC, Bureau of Labor Statistics
Imagine where an MSMA degree can take you:
Consumer insights or strategy consultant
Data scientist
Digital campaign analyst
Marketing, business or data analyst
Social media analyst
Web analytics manager
Businesses that hire our students include:
Sharpen Your Professional Skills
Maryland Smith’s Office of Career Services (OCS) can help you bridge the gap between being a student and a successfully employed professional. You’ll have one-on-one access to a career coach who will provide you with personalized tips on how to articulate your strengths when interacting with your future employer.
Here are the OCS services you'll have personal access to:
- Individualized and small group coaching
- Interview preparation
- Job fairs
- Networking events
- Résumé workshops
- Salary negotiation coaching
- Strategic job search planning
Build Connections with Your Classmates
Join a club in line with what you’re currently studying or other clubs that provide you with general connections and skills.
Smith Masters Marketing Analytics Association
Meet other MSMA students and engage in exciting social and professional activities including alumni meetups and expert-led discussions.
Connect with first- and second-year master's degree students and participate in networking events such as alumni meet-and-greets, mentorship meetups and career panels.
Smith Masters Professional Communication Club
Practice how to prepare and deliver speeches, perform well in a case competition and engage in impromptu talks and conversations.
