Launch a Career in Consumer Analysis

A Master of Science in Marketing Analytics (MSMA) degree at Maryland Smith will position you to stand out in the job market and succeed in this rapidly growing industry. Our students go on to secure competitive and rewarding job opportunities.

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Marketing Analytics Careers by the Numbers


Average starting salary of Maryland Smith's MSMA graduates


Average salary of digital analytics managers with at least six years of experience


Employers planning to hire job candidates with a master’s degree specializing in analytics


10-year job growth for market research analysts

Sources: Maryland Smith’s Office of Career Services, Digital Analytics Association, GMAC, Bureau of Labor Statistics

Imagine where an MSMA degree can take you:

Consumer insights or strategy consultant

Data scientist

Digital campaign analyst

Marketing, business or data analyst

Social media analyst

Web analytics manager

Businesses that hire our students include:

Marriott International

Sharpen Your Professional Skills 

Maryland Smith’s Office of Career Services (OCS) can help you bridge the gap between being a student and a successfully employed professional. You’ll have one-on-one access to a career coach who will provide you with personalized tips on how to articulate your strengths when interacting with your future employer.

Here are the OCS services you'll have personal access to: 

  • Individualized and small group coaching
  • Interview preparation
  • Job fairs
  • Networking events
  • Résumé workshops
  • Salary negotiation coaching
  • Strategic job search planning

Build Connections with Your Classmates

Join a club in line with what you’re currently studying or other clubs that provide you with general connections and skills.

Smith Masters Marketing Analytics Association

Meet other MSMA students and engage in exciting social and professional activities including alumni meetups and expert-led discussions.


Connect with first- and second-year master's degree students and participate in networking events such as alumni meet-and-greets, mentorship meetups and career panels.

Smith Masters Professional Communication Club

Practice how to prepare and deliver speeches, perform well in a case competition and engage in impromptu talks and conversations.

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742