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Curriculum

Program Format

The Master of Science in Marketing Analytics program can be completed in 10 or 16 months. 

Required Courses (22 Credits)

  • Marketing Analytics testMarket-Based Management
  • Customer Analysis
  • Advanced Marketing Analysis
  • Statistical Programming
  • Business Communications
  • Business Ethics
  • Data Science
  • Marketing Research and Analysis

Application Courses (6 Credits)

  • Market Forecasting
  • Pricing Analytics and Strategies
  • Retail Analytics
  • Web Analytics
  • Customer Equity Management/CRM

Action Learning Project (2 Credits)

Sample Schedule

10 Month Program
Fall 1 Term A Fall 1 Term B Winter Spring C Spring D
Market-Based Management (3) Business Ethics & Policies (2) Data Science (3)
Statistical Programming (3)   Marketing Research & Analysis (3)
Advanced Marketing Analytics (3)   Action Learning Project (2) Application 1 (2)
Customer Analysis (3)   Application 2 (2) Application 3 (2)
  Business Communications I (1)   Business Communications II (1)  
16 Month Program
Fall 1 Term A Fall 1 Term B Winter Spring C Spring D
Market-Based Management (3)   Data Science (3)
Statistical Programming (3)   Marketing Research & Analysis (3)
Advanced Marketing Analytics (3)   Action Learning Project (2) Application 1 (2)
  Business Communications I (1)   Business Communications II (1)  
Fall 2 Term A Fall 2 Term B      
Customer Analysis (3)      
Application 2 (2) Application 3 (2)      
Business Ethics & Policies (2)      
* International students are required to take 8 credits per semester or 4 credits per term.  
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