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Program Format

Required Courses (22 Credits)

  • Marketing Analytics testMarket-Based Management
  • Customer Analysis
  • Advanced Marketing Analysis
  • Statistical Programming
  • Business Communications
  • Business Ethics
  • Data Science
  • Marketing Research and Analysis

Application Courses (6 Credits)

  • Market Forecasting
  • Pricing Analytics and Strategies
  • Retail Analytics
  • Web Analytics
  • Customer Equity Management/CRM

Action Learning Project (2 Credits)

Curriculum - Students Entering Fall 2016

Fall Semester - 13 credits

Winter Semester - 2 credits

Spring Semester - 15 credits

Market-Based Management

Business Communications

Data Science

Customer Analysis


Marketing Research and Analysis

Advanced Marketing Analysis


Market Forecasting

Statistical Programming


Action Learning Project

Business Ethics and Policies I


Business Ethics and Policies II


Web Analytics


Retail Analytics


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