About Us

Today’s top companies are leveraging the power of business intelligence in new and exciting ways. The Master of Science in Marketing Analytics degree from the University of Maryland’s Robert H. Smith School of Business will help you learn how to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand your customers.

Launched in fall 2013, the MS in Marketing Analytics degree will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.

If you have a strong background in quantitative disciplines (mathematics, physics, engineering, etc.) and want to adapt and apply your skills to business and marketing, this nine-month, 30-credit program is for you.

To help students apply lessons from the classroom to real-life business problems, the Smith marketing analytics faculty is partnering with industry leaders. Through these partnerships you will have access to the same data companies are using to meet today's challenges.

If you are a company interested in corporate partnerships, please email: analytics@rhsmith.umd.edu

Contact masters@rhsmith.umd.edu for information on the admissions process and submitting an application for admission.


AACSB Accreditation represents the highest standard of achievement for business schools worldwide. Less than 5% of the more than 16,000 schools worldwide granting business degrees have earned AACSB Accreditation. AACSB Accredited