The Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business gives you the cutting-edge skills you need to position yourself as a leader in marketing analytics, applying sophisticated methods to analyze Big Data and solve marketing problems. The comprehensive set of skills learned in the program includes analytic tools and programming languages like R, Python, SAS and Tableau, as well as methods and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. The Smith School’s partnerships with companies like Amazon, IBM, Deloitte and Merkle ensure students have high-caliber internships experiences that provide unmatched real-world experience. This program provides an outstanding experience for students, especially those considering careers in consulting, forecasting, data science analytics and other digital specializations.

Complete your studies in one or two years just outside the capital of the United States, Washington, D.C. -- ranked one of the best places to live in America by U.S. News & World Report in 2017.

This program is STEM eligible. Learn more.

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Faculty Quality
The Economist (2017)
  • Our People


    60,000+ Alumni Worldwide

    820 Specialty Master's Students

    200 Top-ranked Faculty

  • Ben Eidelberg
    Why did you choose the MS in Marketing Analytics Program?

    "I was a management major and I always had interest in marketing so when I was looking at the MBA and MS programs I saw marketing analytics and analytics is big these days, it's something that contemporarily a lot of companies are looking for especially in my desired career."

    Ben Eidelberg, MS in Marketing Analytics

  • Denish Marthur
    Why did you choose the MS in Marketing Analytics Program?

    "I chose MS in marketing analytics for a variety of reasons. The program is all about how you make sense out of data, how you derive insights out of data and help marketers solve marketing problems. The faculty is really good, probably one of the best in the program. The program is nice and short and most importantly it's very focused on application. "

    Dinesh Mathur, MS in Marketing Analytics

  • Belle Su
    Why did you choose the MS in Marketing Analytics Program?

    "I chose the Smith School for several reasons. The design of the course is a mix of knowledge and practice and the faculty that teaches us come from impressive backgrounds. One thing I like most is it's really application oriented so everthing you learn in class you'll be able to apply it on class activities and projects and especially the program cooperates with companies so you'll be able to deal with real-world data from clients to help them solve problems and it's very exciting."

    Belle Su, MS in Marketing Analytics

Analytics Consortium
Gain real-world business analytics experience through Smith's partner companies
Smith’s MS in Marketing Analytics opens doors to sought-after employers
View the MS in Marketing Analytics course curriculum
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