The Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business gives you the cutting-edge skills you need to position yourself as a leader in marketing analytics, applying sophisticated methods to analyze Big Data and solve marketing problems. The comprehensive set of skills learned in the program includes analytic tools and programming languages like R, Python, SAS and Tableau, as well as methods and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. The Smith School’s partnerships with companies like Amazon, IBM, Deloitte and Merkle ensure students have high-caliber internships experiences that provide unmatched real-world experience. This program provides an outstanding experience for students, especially those considering careers in consulting, forecasting, data science analytics and other digital specializations.
Complete your studies in one or two years just outside the capital of the United States, Washington, D.C. -- ranked one of the best places to live in America by U.S. News & World Report in 2017.
This program is STEM eligible. Learn more.