Acquire Cutting-Edge Skills

Our Master of Science in Business Analytics (MSBA) students are data-driven thinkers who excel in calculus, linear algebra, statistics and other quantitative subjects. We’ll build on your talents by teaching you the ins and outs of  popular tools and concepts, including:

  • Amazon Web Services
  • Artificial Intelligence
  • Business Value of Big Data
  • Digital Marketing Strategies
  • Excel Solver and Solver Table
  • Google Analytics
  • Hadoop
  • Hive
  • Linear, Integer and Nonlinear Optimization
  • Machine Learning
  • Monte-Carlo Simulation
  • Price Optimization
  • Price-Response Functions
  • Python
  • R
  • Spark
  • SQL
  • Structured Problem-Solving Process
  • Text Analytics
  • Time Series Forecasting


"My data analysis courses not only sharpened my SQL, Python and analytical skills, but also helped me present findings in the best way. I frequently use these skills when I handle business data requests from my clients at work.”

Lavanya Rallabandi

Associate, Axtria
MS Business Analytics '19

Get Real-World Experience

Consult for Real Companies

Partner with a company for your capstone and use real data to help them solve their business problems.

Compete in Datathon

Use your consulting, teamwork and analytical skills to help major companies identify and understand trends.

Take the Google Analytics Challenge

Gain experience running a Google Analytics account for a business to help them understand their web traffic.

"My team worked with an international retailer, using Google Analytics to run a marketing campaign for their business. I used data to drive their decision making.”

Bryce Trezise

MS Business Analytics '19
Advisory Consultant, Deloitte

Learn from Expert Faculty

Your professors are industry experts and scholars who are invested in your success and will challenge you to take your skills to the next level. They are well-connected business leaders who offer guidance as you navigate through your professional journey.

Jessica Clark

European research paper of the year award recipient

Expert in using data science for business analytics, advertising and crowdfunding

Jessica Clark

Raghu Raghavan

INFORMS, Legg-Mason Teaching Innovation and Maryland Smith Distinguished Teaching award recipient

Expert in data mining, computational marketing, logistics and optimization

Raghu Raghavan

Tunay Tunca

Allen J. Krowe award recipient

Expert in forecasting, supply chain risk and the economics of security

Tunay Tunca

"I was confused about which elective to take. I emailed Tunay Tunca, and he gave a detailed response about each course. His accessibility was extremely valuable.”

Sahitya Angara

MS Business Analytics '20



(The Economist, 2018)



(Financial Times, 2018)

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742