Neha Mehrotra

Master of Science in Marketing Analytics

Current MS Program: Master of Science in Marketing Analytics

1st or 2nd Year: 1st Year

Hometown: Kanpur, India

Undergraduate University and Major: Gujarat University, India, Advanced Statistics and Accounting

Are you a member of any student clubs or organizations?  I am a Graduate Assistant and a member of Women in Technology

Neha Mehrotra

Why did you choose to attend the Smith School of Business?

With the Smith School of Business, you can rest assured you are going to be a part of a cohort that is driven to learn and that engages in healthy competition. The quality of the faculty is unparalleled, and the knowledge imparted is latest in the field. Since these items were important to me, the Smith School was a clear top choice!

In your opinion, what makes your Smith MS program unique?

Growth in IT infrastructure and advancement in analytical tools have transformed the field of marketing. This program helps develop analytical skills and delve deeper into the psychology of the consumers valuable to any business. The program also helps you understand how to align the analytics function to the overall strategy of the organization. This unique focus is provided only at the Smith School of Business.

What advice would you give to a future applicant?

I would suggest that a future applicant interact and learn from the alumni of the program. They have experience in the industry and are keen to help. They can give you valuable insight into the program and guide you on how to make the best of the opportunities at Smith. Such interactions will help you think critically and give you direction to shape your future career.