On-Campus Visits with Smith Ambassadors
Prospective students are invited to come and visit Smith! During one of our visitors program events, attendees will: visit a class, have lunch with current students, and attend presentations from our admissions team, a current student, and our Office of Career Services. Those in attendance will also receive an application fee waiver. One admitted student that attends a visitors program will receive a $20,000 scholarship!
These visits are a great opportunity to experience our diverse learning environment and to witness the top-notch instruction by our faculty. The opportunity to meet with current Smith MBA's is an invaluable chance for candidates to view the program from the perspective of a current student. We believe that the best way for candidates to learn about our program here at Smith is to experience it first hand!
Please arrive on time, the visitors program will begin promptly at noon.
Prospective students will sit in on one of the two classes, as space is available.
Spring 2019 Schedule
Integrated Brand Management
Brand names are valuable assets for firms. Effective brand management is critical to maintaining the long-term profitability of products and services. Topics include understanding brands from the customer's perspective, building brand equity, measuring brand equity, leveraging brand equity, managing brand portfolios and managing brands over time.
Financial Strategy for Corporations
An advanced course in corporate finance, focusing on the issues that firms face when they plan to raise external capital from financial markets. The focus is on the financing problems faced by mid-market to large firms and on capital raised from public markets. The forms of external finance vary from simple debt or equity to more complex securities that bundle with an element of risk management.
This course introduces students to a variety of both quantitative and qualitative forecasting methods for existing and new products across a number of product classes. Statistical approaches such as the Bass Model, Trial and Repeat Model and others will be covered. For new products, more qualitative methods will be reviewed. Students will learn how to implement each of these methods.
Navigating Organizational Networks
This course focuses on networks, social capital, and influence as they relate to operating effectively in organizations. It draws heavily on emerging literature related to social capital and networks, but also integrates concepts from persuasion, communication, and motivation literatures to aid your efforts to build a successful track record for yourself and your organization. This course is aimed at enhancing your prospects of success in gaining and being successful in major positions by boosting your knowledge of critical social capital concepts and tools, encouraging and enabling your skill building, and providing for feedback.
Interested in visiting but don't see a date and time that works for you? Contact our office at firstname.lastname@example.org.