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Curriculum

Curriculum

Maryland Smith’s curriculum has been carefully mapped to deliver what you need for long-term success. In the first year, your coursework will focus on functional-area knowledge and building the skills you’ll need to succeed and thrive in your summer internship. In the second year, you’ll work on the executive competencies you’ll need to progress through your career. The capstone project at the end of the program integrates everything you’ve learned through a team-based business simulation.

 

FALL 1

Financial Accounting

Managerial Economics 

Finance

Data Driven Decision Models

Leadership and Teamwork

Marketing

 

SPRING 1

Operations Management

Strategic Management

Data Analytics

Electives (8 credits)

 

FALL 2

Strategic and Transformational IT

Managerial Accounting

Electives (10 credits)

 

SPRING 2

Integrative Capstone Project

Global Economic Environments

Leading Strategically

Accounting Electives (6 credits)

Areas of focus

If you’d like the opportunity to fine-tune your skills in one particular area of business, you may select electives to build upon an area of focus. Some examples of courses, jobs within these functions and potential employers can be found and explored below. 

CONSULTING AND GENERAL MANAGEMENT

Master strategic management concepts and economic principles, and learn to think critically to address a company’s unique challenges.

JOB TITLES:

Consultant, Senior Consultant, LDP Associate

SAMPLE EMPLOYERS:

Deloitte, Cognizant, Amazon, BASF, Citi

Valuation

This course has been designed to provide an introduction to valuation for financial reporting (“fair value”), fair value reporting, and auditing fair value measurements. The number and complexity of financial reporting standards that require or allow assets and liabilities to be reported at fair value has increased substantially in recent years. The technical accounting standards that include fair value are complex in and of themselves, and the valuation measurements add substantially to the complexity. The shift in capital markets from public to private equity combined with the trend in financial reporting from cost based to fair value based makes it imperative that accountants and auditors increase their fair value measurement and reporting skills and knowledge. The course will cover current trends in fair value, the fair value reporting process and technical accounting standards, business combinations, impairment testing, alternative investments, and auditing fair value measurements. This course is intended to provide the foundation for developing these skills, and provide students a competitive advantage in the market place.

An advanced topics course in Corporate Finance dealing with valuation. Main topics will be, building pro forma statements, cost of capital, using ratios and comparables to value projects and firms, dicounted cash flow valuations, WACC and APV methods of valuation and Real Option Valuations.

Organization Networks

Focuses on networks, social capital, and influence as they relate to operating effectively in organizations. Draws heavily on emerging literature related to social capital and networks, but also integrates concepts from persuasion, communication, and motivation literatures to aid your efforts to build a successful track record for yourself and your organization.

Brand Management

Brand names are valuable assets for firms. Effective brand management is critical to maintaining the long-term profitability of products and services. Topics include understanding brands from the customer's perspective, building brand equity, measuring brand equity, leveraging brand equity, managing brand portfolios and managing brands over time.

Consulting

The MBA Consulting Practicum is a 4-credit course for 2nd year FT MBA students. At the core, consulting is about problem-solving for clients.

Whether you intend to work as a consultant for outside clients or to provide the best services within your own company as an internal consultant, the frameworks, tools, and techniques you learn in this class will set you up for success. This course is led by Nicole M. Coomber, PhD, a lecturer in management and organization who has taught consulting classes for the past eight years, and Albert Krall of Deloitte Consulting, who has 25 years of experience in Deloitte, Accenture, and smaller consulting firms.

Students who join this class will become junior consultants working for Coomber and Krall as managing partners. Coomber and Krall will engage a client and brief students on methods of consulting, background on the client, and problem-solving. The class will start with a three week consulting boot camp, where students will learn about consulting frameworks; problem solving methods; research and analysis methods; and presentation and storytelling methods. Throughout, the emphasis will be on teaching student consultants how to deliver value for the client.

After the initial boot camp in consulting practices, student consultants will work in teams of four or five on a project designed and scoped by Coomber and Krall. Student consultant teams will deliver four updates to their managing partners and their clients, culminating in a final deliverable to the client. The deliverables will consist of a kick-off deck; initial research findings; initial recommendations; and final recommendations.

The topic of the project will be determined by Coomber and Krall based on initial interviews with students, and student consultants will be assigned to teams based on the initial interviews. All teams will work on different aspects of a project with one client.

Upon completion of the MBA Consulting Practicum course, students will gain a wide range of skills in a "living case" environment by:

  1. Understand the management consulting industry and the application of consulting skills in all business settings
  2. Explain how a structured consulting process can be used to analyze business problems, define approaches, design solutions and present understanding
  3. Listen to, interpret, iterate, and define a client’s challenge within a consulting process
  4. Understand how to gather and analyze research, both primary and secondary, that furthers understanding of a client’s challenge
  5. Formulate a hypothesis for solving a client’s challenge based on prior knowledge, information gathering, and research
  6. Create and evaluate possible solutions to a client’s problem, defined by specific criteria
  7. Communicate ideas effectively in diverse professional settings
  8. Synthesize the lessons of a client project and evaluate the performance of the team and the individual on delivering the results

Negotiations

This high experiential course will improve students' negotiation skills and capacity to acquire and effectively use power. By using a variety of assessment tools, feedback sources, skill-building exercises, and exercise debriefings, the class will increase students' negotiating self-confidence and improve their capacity to achieve win-win solutions to individual, team, and organizational problems. The course is designed to enhance students negotiating self confidence and improve students analytical skills, interpersonal skills, creativity (e.g., identifying creative solutions to conflict), and persuasive abilities.

Managing Change

Develops the advanced knowledge and skills of MBA students who plan to work with organizations as change agents. Concrete and useful strategies, tools, and interventions for diagnosing organizational change situations, analyzing problems, and designing and implementing organizational change. Diverse approaches to leading and managing various types of organizational change.

Games of Strategy & Incentives

The main learning objective of this course is to develop your skill in strategic thinking in business management. The field of game theory provides a useful framework for studying decision-making in strategic (or interactive) situations, i.e., in situations where your payoff depends not only on your own actions but also on the actions of other players. If Economics is one of the main languages of business management, then, Game Theory is one of the two major dialects of Economics (the other being Statistics). Indeed, it is hard to understand the major economic issues of our times without some knowledge of game theory. In this course, we first introduce the basic framework of game theory and then apply it various situations arising in business strategy and in business organization. Specifically, we consider the following issues in business strategy: price and capacity competition; strategic product differentiation; tacit collusion; market entry, strategic deterrence and accommodation; and signaling product quality via warranties. In business organization, we consider: incentives and risk-sharing in various organizational forms (partnerships, hierarchies, teams, franchises); incentives in vertically related markets and supply chains; incentives in capital structure and in corporate governance. The technical concepts covered include: equilibrium of static and dynamic games, strategic commitment and credibility, repeated games and reputation, asymmetric information (adverse selection and moral hazard), signaling and screening, and the principal-agent framework.

Global Strategy

Focuses on the "strategic" and "organizational" questions that a company must address as it globalizes its footprint. Among the questions that will be addressed are: What are the potential benefits, costs, and risks associated with going abroad? What differentiates a "global" from a "multidomestic" industry? What are the sources of competitive advantage in a global context?

FINANCE

Master strategic management concepts and economic principles, and learn to think critically to address a company’s unique challenges.

JOB TITLES: 

Consultant, Senior Consultant, LDP Associate

SAMPLE EMPLOYERS:

Deloitte, Cognizant, Amazon, BASF, Citi

Valuation

An advanced topics course in Corporate Finance dealing with valuation. Main topics will be, building pro forma statements, cost of capital, using ratios and comparables to value projects and firms, dicounted cash flow valuations, WACC and APV methods of valuation and Real Option Valuations.

This course has been designed to provide an introduction to valuation for financial reporting (“fair value”), fair value reporting, and auditing fair value measurements. The number and complexity of financial reporting standards that require or allow assets and liabilities to be reported at fair value has increased substantially in recent years. The technical accounting standards that include fair value are complex in and of themselves, and the valuation measurements add substantially to the complexity. The shift in capital markets from public to private equity combined with the trend in financial reporting from cost based to fair value based makes it imperative that accountants and auditors increase their fair value measurement and reporting skills and knowledge. The course will cover current trends in fair value, the fair value reporting process and technical accounting standards, business combinations, impairment testing, alternative investments, and auditing fair value measurements. This course is intended to provide the foundation for developing these skills, and provide students a competitive advantage in the market place.

Derivatives

Surveys fixed income assets and related securities such as Exchange-traded bond options; bonds with embedded options; floating rate notes; caps, collars, and floors; floating rate notes with embedded options. Also surveys advanced tools for interest-rate and fixed-income portfolio management, including the use of derivative securities, and the application of binomial trees for analysis of options, and a sound understanding of stochastic yield curves.

Financial Strategy

An advanced course in corporate finance, focusing on the issues that firms face when they plan to raise external capital from financial markets. The focus is on the financing problems faced by mid-market to large firms and on capital raised from public markets. The forms of external finance vary from simple debt or equity to more complex securities that bundle with an element of risk management.

Applied Equity

Students will learn to analyze equity securities using the basic EIC (Economy/Industry/Company) framework used in the financial industry, paying special attention to financial statement analysis. Students also will learn the primary valuation techniques used to estimate market values for equity securities.

This class is a continuation of the concepts developed in Advanced Equity Modeling, and is designed to complete the skillset required to be a senior-associate equity analyst. Students will experience being an equity analyst for a practicing portfolio manager making real-time investment decisions. By building detailed investment thesis around particular stocks, students will learn how to develop and defend the output of their discounted cash flow models. In addition, students will write summaries of proxies linking management’s compensation to this output. The goal is to understand how a compensation structure incentivizes management to achieve a given level of free cash flow. When the investment case is complete it is used in actual portfolio management decisions.

Bank Management

Analyze and discuss readings in bank management,with primary focus on the measurement and management of risk, including credit, market, and interest rate risk. Look at the management of liquid reserves. Examine the special nature of financial institutions, incorporating their functions, policies, services, and regulation. Study the evolving nature of the financial services inductry, by reading the financial press and by having outside practitioner speakers. Focus is on U.S. banks.

MARKETING

From traditional brand management and customer segmentation to predictive modeling, consumer analysis, and micro-targeting, the field of marketing unites creativity, business acumen and data analytics.

JOB TITLES:

Product Manager, Associate Brand Manager

SAMPLE EMPLOYERS:

Pepsico, TriNet, Verizon

Consumer Behavior

Analysis of customer decision-making and how marketing strategy can be used to influence those decisions. The framework is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions. Marketing strategies of leading firms in consumer products, technology, and services (including internet services) are analyzed using a variety of case study formats. Focus is consumer behavior; however, principles can also be applied to the decision-making of business.

Marketing Research

The process of acquiring, classifying and interpreting primary and secondary marketing data needed for intelligent, profitable marketing decisions. Evaluation of the appropriateness of alternative methodologies, such as the inductive, deductive, survey, observational, and experimental. Recent developments in the systematic recording and use of internal and external data needed for marketing decisions.

Brand Management

Brand names are valuable assets for firms. Effective brand management is critical to maintaining the long-term profitability of products and services. Topics include understanding brands from the customer's perspective, building brand equity, measuring brand equity, leveraging brand equity, managing brand portfolios and managing brands over time.

Market Forecasting

In this course, students will learn a number of market forecasting methods, each appropriate for different contexts. The majority of this course focuses on quantitative modeling techniques based on established statistical methods. We also cover non-statistical methods that are often used when empirical data is scarce. This is a very hands-on class where students will apply the forecasting methods learned to real data.

Digital Marketing

Examines the process of developing, implementing, and analyzing strategies for successfully marketing a variety of existing and potential products and services using electronic media. Besides well-established Internet marketing tools such as e-mail, search engines and display advertising, a substantial part of the course is dedicated to understanding social media, analyzing successful social media strategies, and tracking their effectiveness. The course offers hands-on experience with many popular as well as emerging techniques unique to electronic media. Special attention is given to metrics appropriate for the new media.

Advanced Marketing Analytics

This course deals with the analysis of marketing data needed for profitable marketing decisions. It teaches students advanced methods of marketing analysis for marketing decisions, including choice and count data models, joint analysis of consumers choice, quantity and timing decisions, mixture and mixture regression models, and conjoint analysis, all using data-based cases and SAS software. Applications are in the areas of strategic marketing, marketing segmentation, eye tracking for advertising effectiveness, new product development, sales promotion analysis, pricing, design of marketing mix, and direct marketing.