Programs For Smith Alumni

Business Remastered

A Series of Short Courses, Online

We invite you to push boundaries, innovate and redefine your success.

Join Maryland Smith's new series, Business Remastered. This four-course series is designed with the professional learner in mind and curated by our very own faculty. You will engage with new colleagues and build your skillsets for the future. Right now, Smith alumni can enjoy complimentary access to any or all courses in this unique and groundbreaking series as they are launched. We begin with Breakthrough Business Strategy: Transformative and Disruptive Innovations.

Each of these non-credit, short courses involve:

  • 5 hours total time; spread over two weeks.
  • Asynchronous work (done on your own schedule) and a live, action session.
  • Smith faculty expertise brought to you in an intimate, cohort environment.
  • Addressing topics relevant to the here and now.
  • Complimentary access for Maryland Smith Alumni during this pilot phase.
  • Space is limited.

Next Course

 

Course Three

Strategies for Building Authentic, Active, and Activist Brands

August 10-20, 2020

Deadline for Registration: 11:59 p.m. EST on Aug. 9, 2020

REGISTER

David GodesFaculty: David Godes

Dean's Professor of Marketing & Area Chair

Brand Positioning is a dynamic, fluid process of strategy and context. Ensuring an agile strategy for your brand in contexts of “normal”, crisis and the “new normal” takes finesse and planning. Explore how the tensions between segmentation, targeting and positioning unite as we build brand strategies that balance many stakeholders and contexts.

"Join me on this learning journey as we recall the foundational processes of marketing strategy and branding, and apply them to our current reality.  There is no better time to learn with Maryland Smith. I’m thrilled to reconnect with former students and to engage with our alumni around these critical ideas."

- David Godes

Don’t miss out on this Smith Lifelong learning opportunity to remaster and update your business acumen from your university, Maryland Smith. Be well, and forever learn.

Fee: $99 per course. Maryland Smith alumni use exclusive promo code: BRDG01.

Deadline for Registration: 11:59 p.m. EST on Aug. 9, 2020

REGISTER

 

Course Two

Gaining Competitive Advantage:

Onstage & Backstage Strategies

June 29-July 9, 2020

Anil K. GuptaFaculty: Anil K. Gupta

Michael D. Dingman Chair in Strategy and Entrepreneurship

Successful managers must have a clear framework to guide them in figuring out where to start when analyzing the nature of their competitive advantage (or lack thereof) relative to competitors. Let’s say you’re trying to compare IBM vs. Accenture in IT services or Coke vs. Pepsi in cola-flavored sodas. Where would you start? How would you bring a structured approach to the analysis? In analyzing your competitive advantage relative to one or more competitors, the key is to remember that there are two faces of competitive advantage: “onstage” and “backstage.”

“Creating and sustaining competitive advantage is the heart and soul of corporate survival and success. I invite you to join me in this discussion of the how to think about competitive advantage in a way that’s both logical and very practical.”

— Anil K. Gupta

Don’t miss out on this Smith Lifelong learning opportunity to remaster and update your business acumen from your university, Maryland Smith. Be well, and forever learn.

Fee: $99 per course. 

 

Course One

Breakthrough Business Strategy

Transformative and Disruptive Innovations

May 26-June 4, 2020

Joseph P. BaileyFaculty: Joseph P. Bailey

Associate Research Professor & Executive Director,
Quest Honors Program

How digital technologies are transforming work, organizations, markets, and the economy. The interplay between organizational strategy and technology. Considerations in making strategic investments and decisions involving digital technology. Key issues in implementing different kinds of systems, including enterprise resource platforms, customer relationship management tools, and knowledge management and business intelligence applications. How to address IT governance and manage organizational change.

"This will be a great opportunity to reconnect with our Smith School alumni and give them access to some of the current management and business topics. I'm particularly excited about sharing the Smith School's thought leadership on digital technology transformation."

- Joseph P. Bailey

Don’t miss out on this Smith Lifelong learning opportunity to remaster and update your business acumen from your university, Maryland Smith. Be well, and forever learn.

Fee: $99 per course.

Course Four — Leveraging Your Power Base for Influence

Dates: End of September (tentative)
Faculty: Neta Moye

Course content and enrollment details coming soon. 

For support, please direct all questions to execed@rhsmith.umd.edu.