Branding: Why People Fall in Love with Things

March 21, 2018 - 12:00pm to 1:00pm
Contact Info: 
Danielle Stackus
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In this webinar, Liz Sara '80 takes us on a tour of some the world’s most beloved brands.  She gives us an inside scoop on what makes them tick, and more importantly, what makes us as consumers fall for them. In particular, she shares some insight on how we fall for their products without knowing it.  She explores the brand identify from multiple perspectives – the name, the logo, the mascot, the design…uncovering interesting, often humorous facts most people never knew. In the end, we’ll learn why we get hooked – or not.  Is there love at first sight when it comes to products?  Join us and see…


About the speaker

Liz Sara '80 has more than 25 years of experience in the local high-tech community as an entrepreneur, business leader and angel investor. In 2001, she founded Best Marketing, LLC to provide early stage tech companies with strategic marketing services and expertise. In addition to serving as the Dingman Center’s chair of the Board of Advisors, Sara is also an entrepreneur-in-residence and an adjunct marketing professor at the Robert H. Smith School of Business. She has been an active member of the Dingman Center Angels for more than five years. She’s also a frequent speaker at conferences and workshops geared to entrepreneurism and angel funding.