Wendy Moe, professor of marketing and academic director of the Master of Science in Marketing Analytics program at the University of Maryland’s Robert H. Smith School of Business, has been named co-editor-designate of the Journal of Interactive Marketing (JIM).
Moe will join current editor Brian T. Ratchford, Charles and Nancy Davidson Chair in Marketing at the University of Texas at Dallas, in leading the journal.
Wendy Moe is one of the foremost experts in online marketing and social media, whose breadth of knowledge on a wide variety of topics in interactive make her uniquely qualified to be a co-editor of this journal,” says Ratchford.
Moe is a highly published academic and holds doctorate, master of arts, and bachelor of science degrees from the Wharton School at the University of Pennsylvania, as well as a master in business administration degree from Georgetown University. She is the recipient of several scholarly awards including the Young Scholar Award, the Erin Anderson Award and the Buzzell Award, and is the author of the book “Social Media Intelligence.”
“Professor Wendy Moe is the ideal person to co-edit JIM. She is a pioneer in the use of analytics to study online purchasing behavior, user-generated content and social media,” says JIM Policy Board member Russ Winer, the William Joyce Professor of Marketing at the Stern School of Business at New York University.
JIM, says Ratchford, positions itself at the center of contemporary marketing and serves as a catalyst for identifying issues, stimulating academic research, and shaping ideas on a broad range of topics that have the potential of affecting the future practice, theory, and understanding of marketing with technology.
"I am excited to join Brian Ratchford in co-editing the Journal of Interactive Marketing,” says Moe. “The field of marketing has changed dramatically from the days of ‘Mad Men,’ spearheaded by interactive marketing and the customer data analysis that it allows. I look forward to the next several years of bringing innovative research to readers and helping to frame how marketers make decisions in this environment."
Moe will begin her role as co-editor in January 2018.
“The Journal of Interactive Marketing provides an excellent outlet for world-renowned research in one of today’s most dynamic fields,” says Terri L. Bartlett, president of Marketing EDGE, the nonprofit education organization that publishes JIM. “Wendy is recognized as a leading marketing academic, and we are proud to have her join the leadership of the journal.”