Marketing

Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Oct 03, 2019
World Class Faculty & Research
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Maryland Smith marketing professor Michel Wedel has won the American Marketing Association’s 2019 Robert J. Lavidge Global Marketing Research Award.

Sep 05, 2019
World Class Faculty & Research
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The University of Groningen in the Netherlands has awarded Maryland Smith marketing professor Michel Wedel the 2019 Ubbo Emmius Medal for science merits.

Aug 09, 2019
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The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff.

Jul 02, 2019
World Class Faculty & Research
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Michel Wedel, the PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, has won the 2019 Buck Weaver Award from the INFORMS Society for Marketing Science.

Jul 01, 2019
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After more than 25 years of service to the University of Maryland, Alexander Triantis will step down as dean of the Robert H. Smith School of Business on Aug. 14, 2019. He will be joining the Johns Hopkins Carey School of Business as dean. Ritu Agarwal, the Robert H. Smith Dean’s Chair of Information Systems and senior associate dean for faculty and research, will serve as interim dean beginning Aug. 15, while the university conducts a nationwide search for a permanent successor.

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