Organizations will need to do three things well to thrive in 2025, keynote speaker Calvin G. Butler Jr. said Nov. 13, 2015, at the fourth annual Smith School Business Summit in Baltimore.
- Understand customers: “You need to think about where your customers are going, and you need to meet them there,” said Butler, CEO of Baltimore Gas and Electric Company.
- Embrace technology: “Technology serves as the intermediary between me and my customer.”
- Analyze data: “We have more customer information than we know what to do with it,” he said. “But the key is how I use that data to better serve you.”
The Smith School’s Office of Career Services organized the event, which attracted about 500 participants. Following Butler’s comments, Smith School professors moderated 11 panels focused on different aspects of “Workplace 2025.” /DJ/