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Three Keys to Thrive in 2025

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

Apr 20, 2016


Calvin ButlerOrganizations will need to do three things well to thrive in 2025, keynote speaker Calvin G. Butler Jr. said Nov. 13, 2015, at the fourth annual Smith School Business Summit in Baltimore.

  1. Understand customers: “You need to think about where your customers are going, and you need to meet them there,” said Butler, CEO of Baltimore Gas and Electric Company.
  2. Embrace technology: “Technology serves as the intermediary between me and my customer.”
  3. Analyze data: “We have more customer information than we know what to do with it,” he said. “But the key is how I use that data to better serve you.”

The Smith School’s Office of Career Services organized the event, which attracted about 500 participants. Following Butler’s comments, Smith School professors moderated 11 panels focused on different aspects of “Workplace 2025.” /DJ/

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