Cupid’s Cup is turning 10, and Under Armour founder Kevin Plank ’96 is celebrating with an expanded entrepreneurship competition starting 6 p.m. April 22, 2014, at the Clarice Smith Performing Arts Center. For the first time, student teams from outside the United States will join the field vying for $115,000 in cash prizes.
The event, sponsored by Under Armour in partnership with the Smith School’s Dingman Center for Entrepreneurship, has grown significantly since North Star Games won the first Cupid’s Cup in 2006. Plank’s career also continues to rise. In recent months he has started development of a waterfront hotel in Baltimore, moved forward with a whiskey distillery, and guided Under Armour past Adidas as the No. 2 sports apparel brand in the United States.
“The goal of Cupid’s Cup is to identify and reward students who have the entrepreneurial drive and conviction to take a risk and start a business while they are young,” says Plank, founder and chairman of Cupid’s Cup. “We took the competition to the national stage in 2012, and now we are seeking out the best student entrepreneurs in the world.”
Prior to the main event, BB&T will sponsor a Game Day Startup Showcase in the Clarice lobby. To reserve tickets, visit cupidscup.com.