You spend much of your professional life making sure your organization, its services and products are branded and differentiated. But how much effort and thought are you spending on branding and differentiating yourself?
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Ken White talks about how to build your personal brand and what it matters.
Ken White is executive director of Marketing Communications at the University of Maryland’s Robert H. Smith School of Business. He previously served as the chief communication and marketing officer at the University of Virginia's Darden School of Business, the Virginia Military Institute and Northwest Missouri State University. A former television anchor and reporter, he began his career in higher education as a mass communication professor and department chair.
Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.
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About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.