News at Smith

University of Maryland's Smith School of Business Marketing Chair Named Distinguished Marketing Educator

Apr 10, 2007
World Class Faculty & Research


College Park, Md. April 10, 2007 - The Academy of Marketing Science has honored Roland Rust, chair of the marketing department at the University of Maryland's Robert H. Smith School of Business, with its top award the 2007 Cutco/Vector Distinguished Marketing Educator Award. Rust will receive the award on May 25, at the academy's annual conference in Coral Gables, Fla.

Rust has held the David Bruce Smith Chair in Marketing since he joined the Smith School in May 2000. He also is executive director of the Center for Excellence in Service, a center he founded at the school in 2000.

I'm pleased to see Roland's research and other contributions recognized with this award one of the most prestigious in the marketing discipline, said Howard Frank, dean of the Robert H. Smith School of Business. This honor is a reflection of the caliber of the Smith Schools marketing faculty, which has continuously been acknowledged for prolific, cutting-edge research that is having real impact on business in the global economy.

Rust earned his PhD in business administration from the University of North Carolina at Chapel Hill. Since joining academia, he has published extensively in top journals, such as the Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. He currently serves as editor of the Journal of Marketing. Rust has also published his work in strong practitioner-oriented journals, such as the Harvard Business Review.

Rusts work is highly regarded worldwide. He presents regularly at major marketing conferences internationally, and his models are applied by top companies worldwide. He is the founder and chair of the AMA Frontiers in Services Conference, the leading annual international conference on service research. In 1998, he founded what has become the premier research journal in the service domain, the Journal of Service Research.

Rusts book, Driving Customer Equity, won the 2002 Berry-AMA Book Prize for the best marketing book of the previous three years. Rust has received six lifetime achievement honors and he has won numerous best article awards for work published in Marketing Science, Journal of Marketing Research, Journal of Marketing (three times), Journal of Advertising, and Journal of Retailing, as well as the Marketing Science Institutes Robert D. Buzzell Best Paper Award (twice).

Cutco/Vector Distinguished Marketing Educator Award winners are selected annually from nominations from the Academy of Marketing Science Board of Governors, which are then ranked by the board to narrow the list. The academy's Executive Council ultimately selects the winner from the boards list, based on scholarly impact on marketing theory and/or practice, global reputation as an educator, and willingness to collaborate with and mentor others.


About the University of Maryland's Robert H. Smith School of Business 

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty masters, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.