Marketing

Is Cable's Model Poised for a Comeback?

The proliferation of video streaming services could lead to the resurgence of a model that has long appeared to be at death's door: The cable model.

Oct 17, 2018
Dunkin' Without Donuts?

Maryland Smith branding experts describe the decision by Dunkin’ Donuts to drop the "Donuts" from its name as overdue, fitting, and in tune with its customers' tastes.

Sep 26, 2018
Can Michael Kors Keep Versace Fans Happy?

Buyers of luxury fashion can be passionate about the brands they shell out for. But can they be loyal when the brand becomes so popular that it loses its exclusivity?

Sep 26, 2018
Colin Kaepernick and Nike's Long Game

After the stock market dip and the protests on social media, the core sentiment behind Nike’s controversial new ad campaign will remain standing, a Maryland Smith professor says, likely taller than before.

Sep 06, 2018
To the Mattresses: A Disruption Is Turned on Its Head

Years after ecommerce startups began disrupting the brick-and-mortar mattress retail segment, the tables are finally turning.

Aug 29, 2018
The Hidden Genius of GM’s Office Cellphone Ban

General Motors has banned its employees from using cellphones while walking around its facilities – even office buildings.

Aug 28, 2018
Back-to-School Marketing Games

Back-to-school shoppers want discounts. Manufacturers want high profit margins. The tension feeds a paradox of sorts at retail outlets where buyers and sellers meet: Stores increasingly emphasize pricey, innovative and fun products in a bargain-shopping season.

Aug 16, 2018
How Boxes Are Changing How You Shop

If it’s starting to seem like every consumer category now has a subscription services you could belong to, that’s no illusion.

Jul 31, 2018
Can a Robot Create Better Movie Trailers?

It takes just a few seconds for a movie or series trailer to grab you – or to lose you. New model makes most of each second.

Jul 10, 2018
International House Of Confusion

When IHOP announced a temporary name change to IHOb this week, the jeers came quickly on social media. Yes, it was a gimmick. But was it a success? Marketing professors weigh in

Jun 14, 2018

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742