Online platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new Maryland Smith research shows.
While a good relationship between a sales representative and buyer won’t always protect the vendor from being shut out of business, it may leave the door open.
Are those daily promotions, like the ones from Groupon, a good deal or not? They can be, but it’s all a matter of perspective, says marketing professor Jie Zhang.
Marshalls has always been about the thrill of the hunt, even more so than it’s big-sister store, TJ Maxx. What happens when it goes online?
Reluctant consumers have three main ways to resist advertising. They can avoid it, contest it or look within themselves for empowerment. But marketers have tricks of their own.
Online content creators who want to keep people reading should start by making them angry or anxious, Maryland Smith research shows.
Walmart has been buying up ecommerce businesses, as it seeks to better position itself against the only other retailer in its weight class, Amazon.com. It seems to be working.
Apple got caught in 2013. Now it’s Facebook’s turn. A new report accuses the social media giant of knowingly duping children out of money to boost online game revenue.
The really good Super Bowl commercials have it all. There’s story arc, memorable characters and emotion. Here's what to expect this year.
De Beers once swore it would never debase itself by selling stones that had been grown in a lab. Well, that was then.