It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.
“When people do things alone, they enjoy themselves more than they expected,” Maryland Smith research finds. “People overestimate the benefits of being with someone else.”
It's the 17th annual Summer Reading List for Business Leaders – your summer reading guide as recommended by Maryland Smith's faculty experts.
States are weighing and implementing plans for reopening their economies amid the COVID-19 pandemic. Here's what they should know.
In our video series, Maryland Smith experts share their insights on the broadly reaching impacts of the coronavirus pandemic.
With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.
What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?
They used to seem so pointless. But here's why they matter now – for everything from concert tickets to Covid-19 tracking.
Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.
NBCUniversal isn’t worried about ruffling a few feathers with its new streaming service. In fact, it’s hoping to.