Marketing

Corporate Messaging in a Time of Turmoil

It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.

Jun 02, 2020
The Upside of All of This Alone Time

“When people do things alone, they enjoy themselves more than they expected,” Maryland Smith research finds. “People overestimate the benefits of being with someone else.”

May 29, 2020
Summer Reading List 2020

It's the 17th annual Summer Reading List for Business Leaders – your summer reading guide as recommended by Maryland Smith's faculty experts.

May 27, 2020
Pros and Cons of Reopening Businesses Amid COVID-19

States are weighing and implementing plans for reopening their economies amid the COVID-19 pandemic. Here's what they should know.

May 06, 2020
The Global Pulse: A Coronavirus Video Series

In our video series, Maryland Smith experts share their insights on the broadly reaching impacts of the coronavirus pandemic.

Apr 17, 2020
The Marketing Messages Brands Must Adopt Now

With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.

Apr 01, 2020
The End of the Shopping Mall?

What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?

Mar 31, 2020
Why QR Codes Are Coming Back In a Big Way

They used to seem so pointless. But here's why they matter now – for everything from concert tickets to Covid-19 tracking.

Mar 11, 2020
Which Were the Best Super Bowl Ads?

Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.

Feb 04, 2020
Why NBC’s Peacock Is Poised To Ruffle Some Feathers

NBCUniversal isn’t worried about ruffling a few feathers with its new streaming service. In fact, it’s hoping to.

Jan 22, 2020

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University of Maryland
Robert H. Smith School of Business
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