Marketing

How California Is Changing College Sports

A new California law enabling college athletes to profit from their name and image has put the state at odds with the NCAA. Maryland Smith's Hank Boyd says it's about time.

Oct 08, 2019
Advertising in an AI Era

Artificial intelligence is transforming and disrupting industries. And advertising is no exception. Here's how AI has already changed the industry, and how it's evolving.

Oct 04, 2019
Why Violators Should Thank Britain's Gender Police

Two companies busted by Britain's gender stereotype police could complain about regulatory overreach. But a Maryland Smith expert says violators should look inward instead.

Aug 29, 2019
Apple, Disney and Your Strained TV Budget

You already pay for Netflix, Amazon Prime and other video streaming services. Soon you will need to add Apple TV+ and Disney Plus to your growing list of subscriptions.

Aug 21, 2019
Why Disruptor Brands Are Booming

Nearly half of Americans have bought stuff from a direct-to-consumer brand. Here's why those consumers are such a coveted group, and why more and more brands are borrowing from the DTC playbook.

Aug 14, 2019
Eat, Stay, Shop

Brick-and-mortar stores are finding new ways to attract shoppers when everything they might want to buy is just a click away.

Aug 01, 2019
Get Ready For the Feeling Economy

Being able to analyze data will not be the key to your success in the future. If you expect to have a viable career, you better get in touch with your emotions.

Jul 22, 2019
How Amazon Created a Shopping Summer Holiday

Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.

Jul 15, 2019
Lee Iacocca and the Art of the Celebrity CEO

Lee Iacocca created the Mustang at Ford. He created the minivan at Chrysler. And in advertising, he forged a new template for the celebrity CEO.

Jul 03, 2019
Boycotts Are Rough. Memes May Be Worse.

Brands who are called out on social media because of the causes they support risk not just a boycott, but also a higher likelihood that customers will go out of their way to lie, cheat and steal from them, says new research.

Jul 01, 2019

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