Chip and Joanna Gaines have made a living knocking down walls, fixing up homes – and building a marketing empire. Now their success is setting a new agenda for big-box retailers and elite fashion houses alike.
Consumers make more hedonic choices when their preferences are visible to others, so that they can promote the image that they are having fun — whether or not they really are.
Online platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new Maryland Smith research shows.
While a good relationship between a sales representative and buyer won’t always protect the vendor from being shut out of business, it may leave the door open.
Are those daily promotions, like the ones from Groupon, a good deal or not? They can be, but it’s all a matter of perspective, says marketing professor Jie Zhang.
Reluctant consumers have three main ways to resist advertising. They can avoid it, contest it or look within themselves for empowerment. But marketers have tricks of their own.
