Marketing

Big Brands Take Aim Over Georgia Voting Laws

Big brands are taking aim at Georgia’s new voting laws. Why it no longer pays for companies to stay on the sidelines, when social issues are at play.

Apr 07, 2021
10 COVID-Era Trends That Are Here To Stay

The pandemic has changed so much about the way we live and work. And some of those changes are here to stay.

Mar 09, 2021
Super Bowl Ads That Scored—Even When the Game Didn’t

Which commercials from the Big Game flopped, flourished or found the right tone?

Feb 08, 2021
A Pandemic Playbook for Super Bowl Advertisers

With the Super Bowl less than two weeks away, marketers are gearing up for this year's latest batch of advertisements. But after such a tumultuous year, what's the right tone for advertisers to strike?

Jan 26, 2021
Why Brands Are Rethinking Their Political Giving

Several corporations say they're halting or suspending donations to the 147 lawmakers who voted against certifying the election.

Jan 13, 2021
The Trends That Will Shape Marketing in 2021

What are the major trends that will affect business and marketing in 2021?

Jan 08, 2021
YY Live Is No Luckin

Is YY Live a strong buy? Or is it, as Muddy Waters short-selling research firm asserts, a live-streaming service full of bots and 'sham transactions'? Why YY Live is better positioned than Luckin was, in the face of Muddy Waters' fraud allegations.

Dec 03, 2020
Retailer Survival and Success After COVID

In the pandemic shopping era, two key factors are giving certain retailers a boost – and even helping them thrive.

Nov 18, 2020
Five Pandemic Lessons for Shoppers

Brick-and-mortar stores are being forced to innovate, renovate, and invent new ways to attract consumers and keep them entertained. Here's what the upheaval means for shoppers.

Oct 14, 2020
What Went Wrong for Quibi?

Quibi seemed to have it made. Is it too late to right the ship on this short-form video startup?

Sep 30, 2020

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University of Maryland
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