Marketing

Why Walmart Is Buying Everything

Walmart has been buying up ecommerce businesses, as it seeks to better position itself against the only other retailer in its weight class, Amazon.com. It seems to be working.

Jan 30, 2019
Facebook’s Friendly Fraud

Apple got caught in 2013. Now it’s Facebook’s turn. A new report accuses the social media giant of knowingly duping children out of money to boost online game revenue.

Jan 29, 2019
Ingredients for a Great Super Bowl Ad

The really good Super Bowl commercials have it all. There’s story arc, memorable characters and emotion. Here's what to expect this year.

Jan 23, 2019
De Beers Looking To Alter Diamond Industry – Again

De Beers once swore it would never debase itself by selling stones that had been grown in a lab. Well, that was then.

Jan 15, 2019
Dolce & Gabbana's China Problem

Dolce & Gabbana is reeling from a self-inflicted scandal and it seems unlikely to go away anytime soon, says Maryland Smith's Yajin Wang.

Dec 05, 2018
The Marketing Standouts and Flops of 2018

Sometimes a brand’s marketing concept just works. It drives consumer behavior and boosts consumer approval. It makes people think or makes people laugh. And sometimes… sometimes… it just flops. Hard.

Dec 04, 2018
Survive Holiday Travel, With Tips From the Experts

Maryland Smith faculty share their best travel hacks, from traveling early to the best ways to tolerate traffic, to make your holidays easier.

Nov 15, 2018
What To Watch As Pharma Prices Take Center Stage

Pharmaceutical prices are poised to become a central issue for the next Congress, potentially forcing lawmakers to consider at least two factors that coincide with America’s higher-than-average drug prices.

Nov 14, 2018
The Ignominy of Auto-Renewals

Companies often use automatic renewals, usually with ample warning to subscribers. But when they're sneaky about renewals, that crosses a line, a Maryland Smith expert says. 

Nov 01, 2018
Is the NFL Becoming Too Political for Advertisers?

It’s left some brands doing a delicate balancing act, debating whether and how to advertise during an event that consistently draws more American viewers than any other TV broadcast.

Oct 31, 2018

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