Marketing

Roll Call for Plant-Based Meat and Milk

What’s your definition of a 'burger' or 'milk'? If it includes plant-based alternatives, meat and dairy industry executives want to change that. But should they?

Dec 03, 2019
Why Investors Are Buzzing About Luckin

What does Luckin's recent earnings strength portend for the Chinese coffee startup and for Starbucks, its well-caffeinated rival?

Dec 03, 2019
The Trend Already Changing How You’ll Shop for Gifts

What until very recently seemed like a futuristic pipe dream is increasingly market commonplace, as retail companies across consumer sectors roll out augmented reality (AR) experiences.

Nov 20, 2019
How Apple and Disney Are Shaking Up Streaming

Disney+ and Apple TV+ are here, and the hotly anticipated – and attractively priced – streaming services are stirring some questions in the increasingly crowded on-demand entertainment industry.

Nov 12, 2019
In Luxury, Trying To Avoid Barneys' Fate

For others in the luxury retail space, Barneys, crushed by bankruptcy and sold in pieces, is a warning.

Nov 05, 2019
Nats and the Culture of Winning

For a city so historically inept at baseball that it inspired a novel and musical about a fan willing to sell his soul for a chance at the pennant, the Washington Nationals appear to have flipped the script.

Oct 28, 2019
Why Everyone's Suddenly Obsessed With Baseball

Why are World Series tickets so popular, even among people who don't consider themselves Nats fans? The principles of scarcity are at work here, a Maryland Smith expert explains.

Oct 22, 2019
How California Is Changing College Sports

A new California law enabling college athletes to profit from their name and image has put the state at odds with the NCAA. Maryland Smith's Hank Boyd says it's about time.

Oct 08, 2019
Advertising in an AI Era

Artificial intelligence is transforming and disrupting industries. And advertising is no exception. Here's how AI has already changed the industry, and how it's evolving.

Oct 04, 2019
Why Violators Should Thank Britain's Gender Police

Two companies busted by Britain's gender stereotype police could complain about regulatory overreach. But a Maryland Smith expert says violators should look inward instead.

Aug 29, 2019

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