Every July and August, parents across the country prepare their school-age kids with the usual back-to-school goods: gleaming new sneakers, a fresh backpack, binders, paper and packs of bright yellow pencils. Not so much this year.
Moving forward on a positive note will be tricky, because the organization resisted the move for years, begging the question, 'Why did it take so long to get here?'
When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.
It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.
“When people do things alone, they enjoy themselves more than they expected,” Maryland Smith research finds. “People overestimate the benefits of being with someone else.”
