After the stock market dip and the protests on social media, the core sentiment behind Nike’s controversial new ad campaign will remain standing, a Maryland Smith professor says, likely taller than before.
Years after ecommerce startups began disrupting the brick-and-mortar mattress retail segment, the tables are finally turning.
General Motors has banned its employees from using cellphones while walking around its facilities – even office buildings.
Back-to-school shoppers want discounts. Manufacturers want high profit margins. The tension feeds a paradox of sorts at retail outlets where buyers and sellers meet: Stores increasingly emphasize pricey, innovative and fun products in a bargain-shopping season.
If it’s starting to seem like every consumer category now has a subscription services you could belong to, that’s no illusion.
It takes just a few seconds for a movie or series trailer to grab you – or to lose you. New model makes most of each second.
When IHOP announced a temporary name change to IHOb this week, the jeers came quickly on social media. Yes, it was a gimmick. But was it a success? Marketing professors weigh in
Not excited about the World Cup? Just wait eight years.
Companies called out by hashtag movements like #BoycottStarbucks face not just a potential loss of revenue, but also a rising likelihood that customers will go out of their way to lie, cheat and steal from them.
Success in this year's midterm elections will come down to each party's ability to fire up its base to head to the polls to vote.