Marketing

Apple, Disney and Your Strained TV Budget

You already pay for Netflix, Amazon Prime and other video streaming services. Soon you will need to add Apple TV+ and Disney Plus to your growing list of subscriptions.

Aug 21, 2019
Why Disruptor Brands Are Booming

Nearly half of Americans have bought stuff from a direct-to-consumer brand. Here's why those consumers are such a coveted group, and why more and more brands are borrowing from the DTC playbook.

Aug 14, 2019
Eat, Stay, Shop

Brick-and-mortar stores are finding new ways to attract shoppers when everything they might want to buy is just a click away.

Aug 01, 2019
Get Ready For the Feeling Economy

Being able to analyze data will not be the key to your success in the future. If you expect to have a viable career, you better get in touch with your emotions.

Jul 22, 2019
How Amazon Created a Shopping Summer Holiday

Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.

Jul 15, 2019
Lee Iacocca and the Art of the Celebrity CEO

Lee Iacocca created the Mustang at Ford. He created the minivan at Chrysler. And in advertising, he forged a new template for the celebrity CEO.

Jul 03, 2019
Boycotts Are Rough. Memes May Be Worse.

Brands who are called out on social media because of the causes they support risk not just a boycott, but also a higher likelihood that customers will go out of their way to lie, cheat and steal from them, says new research.

Jul 01, 2019
VW Says Hello to the Light

You’d think by now, four years after its diesel emissions scandal broke, Volkswagen would be keen to change the subject. That’s what makes its latest ad campaign so surprising – and so compelling.

Jun 10, 2019
How To Ace Your Interview With AI

Got a video job interview lined up with a big company? It's likely that you're meeting with an AI interviewer, not a human being. Here's how to charm that robot and move on to the next stage.

Jun 05, 2019
Target’s Collaboration Machine Sputters

Target became known for its high-profile, high-fashion collaborations, and for helping upstart designers like Proenza Schouler gain wider brand recognition. Lately, those partnerships have drawn less hype. Here's why that's not all bad for Tarjay.

May 29, 2019

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