Marketing

How Retail Is Wearing the Pandemic

'The silver lining is that the pandemic will serve as a catalyst to force many retailers to accelerate their innovation and technology adoptions.'

Aug 18, 2020
Why Apple Is Picking On This Pear Logo

The iPhone maker has filed a lawsuit against Prepear, a recipe and meal-planning app, over its request to trademark its minimalistic pear-shaped logo.

Aug 13, 2020
3 Big Forces That Are Changing Marketing

Each force has its own implications, ultimately working toward deepening consumer relationships and the expansion of the service economy.

Aug 05, 2020
Back-To-School Shopping In a Pandemic

Every July and August, parents across the country prepare their school-age kids with the usual back-to-school goods: gleaming new sneakers, a fresh backpack, binders, paper and packs of bright yellow pencils. Not so much this year.

Jul 23, 2020
Rebranding Washington's NFL Franchise

Moving forward on a positive note will be tricky, because the organization resisted the move for years, begging the question, 'Why did it take so long to get here?'

Jul 14, 2020
How COVID-19 Is Changing the Airline Industry

Here are some of the big trends facing the airline industry and its passengers now.

Jun 18, 2020
Why the Devil Wears Prada

Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.

Jun 17, 2020
How Paid Social Media Thrived in COVID-19

When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.

Jun 12, 2020
Corporate Messaging in a Time of Turmoil

It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.

Jun 02, 2020
The Upside of All of This Alone Time

“When people do things alone, they enjoy themselves more than they expected,” Maryland Smith research finds. “People overestimate the benefits of being with someone else.”

May 29, 2020

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Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742