Marketing

Dolce & Gabbana's China Problem

Dolce & Gabbana is reeling from a self-inflicted scandal and it seems unlikely to go away anytime soon, says Maryland Smith's Yajin Wang.

Dec 05, 2018
The Marketing Standouts and Flops of 2018

Sometimes a brand’s marketing concept just works. It drives consumer behavior and boosts consumer approval. It makes people think or makes people laugh. And sometimes… sometimes… it just flops. Hard.

Dec 04, 2018
Survive Holiday Travel, With Tips From the Experts

Maryland Smith faculty share their best travel hacks, from traveling early to the best ways to tolerate traffic, to make your holidays easier.

Nov 15, 2018
What To Watch As Pharma Prices Take Center Stage

Pharmaceutical prices are poised to become a central issue for the next Congress, potentially forcing lawmakers to consider at least two factors that coincide with America’s higher-than-average drug prices.

Nov 14, 2018
The Ignominy of Auto-Renewals

Companies often use automatic renewals, usually with ample warning to subscribers. But when they're sneaky about renewals, that crosses a line, a Maryland Smith expert says. 

Nov 01, 2018
Is the NFL Becoming Too Political for Advertisers?

It’s left some brands doing a delicate balancing act, debating whether and how to advertise during an event that consistently draws more American viewers than any other TV broadcast.

Oct 31, 2018
The Problem With Amazon’s AI Recruiter

Amazon.com scrapped its machine-learning resume-reader when it demonstrated a bias against female applicants. Here's what that tells us.

Oct 31, 2018
Black Friday Is a Lost Indicator

If fewer people seem to be shopping on the day after Thanksgiving this year, try not to read too much into that.

Oct 24, 2018
Where You’ll Buy Toys Now With Toys ‘R’ Us Gone

The iconic (and recently liquidated) toy seller has left a toy-shaped void in the retail landscape ahead of the holiday season. As shoppers begin to ponder where to buy toys, retailers are vying to become the answer.

Oct 24, 2018
Ethics in a Digital Surveillance World

Tracking consumer behavior is a big job. But your smartphone has help.

Oct 22, 2018

Pages