Chip and Joanna Gaines have made a living knocking down walls, fixing up homes – and building a marketing empire. Now their success is setting a new agenda for big-box retailers and elite fashion houses alike.
Consumers make more hedonic choices when their preferences are visible to others, so that they can promote the image that they are having fun — whether or not they really are.
The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.
Luxury brands use legal threats and guilt campaigns to deter people from buying knockoff products. But Maryland Smith research explores a better way.
If you see an ad picturing a child's sad face, it’s likely to stir some emotions. They just might not be the feelings the organization hopes to evoke.
Online platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new Maryland Smith research shows.
While a good relationship between a sales representative and buyer won’t always protect the vendor from being shut out of business, it may leave the door open.
Are those daily promotions, like the ones from Groupon, a good deal or not? They can be, but it’s all a matter of perspective, says marketing professor Jie Zhang.
Marshalls has always been about the thrill of the hunt, even more so than it’s big-sister store, TJ Maxx. What happens when it goes online?
Reluctant consumers have three main ways to resist advertising. They can avoid it, contest it or look within themselves for empowerment. But marketers have tricks of their own.