When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.
It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.
“When people do things alone, they enjoy themselves more than they expected,” Maryland Smith research finds. “People overestimate the benefits of being with someone else.”
With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.
What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?
