Marketing

Which Were the Best Super Bowl Ads?

Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.

Feb 04, 2020
Why NBC’s Peacock Is Poised To Ruffle Some Feathers

NBCUniversal isn’t worried about ruffling a few feathers with its new streaming service. In fact, it’s hoping to.

Jan 22, 2020
The Expanding Dominion of Alipay

Cash may be king in much of the world, but in China, Alipay wears the crown.

Jan 20, 2020
Why China's Li Ziqi Is Popular – And Controversial

She captured a People's Choice Award from People's Daily, the largest newspaper group in China, but not everyone was pleased.

Dec 19, 2019
What To Binge Watch Over Winter Break

Ready to get cozy and catch up on some of the movies and TV shows you've missed? Maryland Smith faculty have some recommendations.

Dec 13, 2019
The Super Bowl Is Officially Hot Again

Brands still on the fence about whether to buy Super Bowl air time may just have to hope for better luck next year. For the first time in five years, commercial spots have sold out, well ahead of the big game.

Dec 12, 2019
Xiaomi and China’s Smartphone Market

There was a lot of excitement in China this week about Xiomi Corp., as the world’s fourth-largest smartphone maker launched its very affordable 5G smartphone “for the masses.” Our expert shares some insights.

Dec 12, 2019
Roll Call for Plant-Based Meat and Milk

What’s your definition of a 'burger' or 'milk'? If it includes plant-based alternatives, meat and dairy industry executives want to change that. But should they?

Dec 03, 2019
Why Investors Are Buzzing About Luckin

What does Luckin's recent earnings strength portend for the Chinese coffee startup and for Starbucks, its well-caffeinated rival?

Dec 03, 2019
The Trend Already Changing How You’ll Shop for Gifts

What until very recently seemed like a futuristic pipe dream is increasingly market commonplace, as retail companies across consumer sectors roll out augmented reality (AR) experiences.

Nov 20, 2019

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