Marketing

The Marketing Messages Brands Must Adopt Now

With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.

Apr 01, 2020
The End of the Shopping Mall?

What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?

Mar 31, 2020
Why QR Codes Are Coming Back In a Big Way

They used to seem so pointless. But here's why they matter now – for everything from concert tickets to Covid-19 tracking.

Mar 11, 2020
Which Were the Best Super Bowl Ads?

Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.

Feb 04, 2020
Why NBC’s Peacock Is Poised To Ruffle Some Feathers

NBCUniversal isn’t worried about ruffling a few feathers with its new streaming service. In fact, it’s hoping to.

Jan 22, 2020
The Expanding Dominion of Alipay

Cash may be king in much of the world, but in China, Alipay wears the crown.

Jan 20, 2020
Why China's Li Ziqi Is Popular – And Controversial

She captured a People's Choice Award from People's Daily, the largest newspaper group in China, but not everyone was pleased.

Dec 19, 2019
What To Binge Watch Over Winter Break

Ready to get cozy and catch up on some of the movies and TV shows you've missed? Maryland Smith faculty have some recommendations.

Dec 13, 2019
The Super Bowl Is Officially Hot Again

Brands still on the fence about whether to buy Super Bowl air time may just have to hope for better luck next year. For the first time in five years, commercial spots have sold out, well ahead of the big game.

Dec 12, 2019
Xiaomi and China’s Smartphone Market

There was a lot of excitement in China this week about Xiomi Corp., as the world’s fourth-largest smartphone maker launched its very affordable 5G smartphone “for the masses.” Our expert shares some insights.

Dec 12, 2019

Pages