Smith Brain Trust

Marketing

Colin Kaepernick and Nike's Long Game

After the stock market dip and the protests on social media, the core sentiment behind Nike’s controversial new ad campaign will remain standing, a Maryland Smith professor says, likely taller than before.

Sep 06, 2018
To the Mattresses: A Disruption Is Turned on Its Head

Years after ecommerce startups began disrupting the brick-and-mortar mattress retail segment, the tables are finally turning.

Aug 29, 2018
The Hidden Genius of GM’s Office Cellphone Ban

General Motors has banned its employees from using cellphones while walking around its facilities – even office buildings.

Aug 28, 2018
Back-to-School Marketing Games

Back-to-school shoppers want discounts. Manufacturers want high profit margins. The tension feeds a paradox of sorts at retail outlets where buyers and sellers meet: Stores increasingly emphasize pricey, innovative and fun products in a bargain-shopping season.

Aug 16, 2018
How Boxes Are Changing How You Shop

If it’s starting to seem like every consumer category now has a subscription services you could belong to, that’s no illusion.

Jul 31, 2018
Can a Robot Create Better Movie Trailers?

It takes just a few seconds for a movie or series trailer to grab you – or to lose you. New model makes most of each second.

Jul 10, 2018
International House Of Confusion

When IHOP announced a temporary name change to IHOb this week, the jeers came quickly on social media. Yes, it was a gimmick. But was it a success? Marketing professors weigh in

Jun 14, 2018
Yes, You’re Excited About the World Cup

Not excited about the World Cup? Just wait eight years. 

Jun 13, 2018
Even More at Stake for Brands in the Hashtag Era

Companies called out by hashtag movements like #BoycottStarbucks face not just a potential loss of revenue, but also a rising likelihood that customers will go out of their way to lie, cheat and steal from them.

May 29, 2018
Parties Should Hit the Ground to Win Midterm Elections

Success in this year's midterm elections will come down to each party's ability to fire up its base to head to the polls to vote.

May 24, 2018

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