Women Leading Research

Dig Deep into Financial Supply Chains

To better understand the subprime mortgage debacle's role in the financial crisis of 2008, Smith School professor Louiqa Raschid says regulators must dissect the underlying financial supply chain.

Mar 22, 2018
Get the Most From a Shared Experience

Have a social outing coming up? Take a minute at the outset to make sure you're on the same page about what you each hope to get out of the experience. You'll have a better time, according to new research from Smith School professor Rebecca Ratner.

Mar 21, 2018
Overcome Crowdfunding Discrimination

People looking to raise money using crowdfunding sites are encouraged to be authentic in their profiles. But research from the Smith School's Jessica M. Clark finds that for some fundraisers, being authentic can hinder fundraising.

Mar 20, 2018
Advertise Smarter Online

For firms advertising online, is it better to target audiences with specific interests or aim for the widest possible reach? In new research, the Smith School's Courtney Paulson develops a method to compute how to optimize both goals.

Mar 19, 2018
Calculate the Value of Social Media Buzz

How much is social media buzz worth to your brand? A new working paper, co-authored by Smith School professor Wendy W. Moe, quantifies the value of word-of-mouth mentions in terms of equivalent advertising dollars spent to influence consumers.

Mar 18, 2018
Avoid Oversharing at Work

Self-disclosure in the workplace is becoming more popular and commonplace. But research by the Smith School's Jennifer Carson Marr indicates that sharing personal information is not always in an employee’s best interest. 

Mar 17, 2018
Find Your Team Voice

Team performance improves when individuals speak up. But the type of progress made depends on what colleagues choose to emphasize when they find their collective voice. New research by Smith School professor Hui Liao suggests two possibilities.

Mar 16, 2018
Manage the Risks of Privatization

While privatization comes with benefits — like not being beholden to market speculation — it also carries risks. Research by Smith School professor Hanna Lee suggests that going the public route may be better for the risk-averse. 

Mar 15, 2018
Shield Your Brand From Customer Misbehavior

Smith School professor Amna Kirmani explores how a company's corporate social responsibility activities might influence whether consumers will try to cheat the company.

Mar 14, 2018
Boost Accounting Transparency

Accounting information that individual firms report can have a big impact on the economy. Smith School professor Rebecca Hann says the reason is because economic forces prevent markets from weeding out under-performing firms.

Mar 13, 2018