Are those daily promotions, like the ones from Groupon, a good deal or not? They can be, but it’s all a matter of perspective, says marketing professor Jie Zhang.
People who worry about income inequality “in and of itself” are focusing on the wrong question, professor Rajshree Agarwal argues in new resesarch.
On the road to success, it can be helpful to be shown a speedier route or be warned of a traffic jam just ahead. But how do we do it?
The unclean hands doctrine serves as a safety valve in the judicial system. “It protects the sanctity of the court,” says Maryland Smith professor T. Leigh Anenson.
Hiring managers invite harsh moral judgments when they give jobs to friends and acquaintances referred by high-powered individuals within their organizations.
How do high-performing organizations learn and adapt their routines and procedures? Do they look to constantly bring new information into their processes?
The burgeoning secondary market of online business-to-business (B2B) auction platforms connect retailers to deeper pools of buyers for their unsold or returned inventory.
Pressure to deliver quarterly returns can drive managerial myopia. Recent studies link the short-termism to Wall Street culture and dynamics. But a deeper analysis tells a different story.
Reluctant consumers have three main ways to resist advertising. They can avoid it, contest it or look within themselves for empowerment. But marketers have tricks of their own.
Online content creators who want to keep people reading should start by making them angry or anxious, Maryland Smith research shows.