Marketing

Rebecca Ratner's research is widely-published.
Rebecca Ratner's research is widely-published.

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Digital Technology, Analytics and Data Science and the Smith Behavioral Lab.

News

Sep 27, 2017
World Class Faculty & Research
Comments Comments

How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says the Smith School's Henry C. Boyd III. "The NFL can change the narrative, and that's what it needs to do here," says Boyd, a lawyer and marketing consultant whose clients have included the NFL....

Sep 22, 2017
World Class Faculty & Research
Comments Comments

It's not "game over" for Toys 'R' Us. Its filing for chapter 11 bankruptcy protection this week is more of a "timeout." And the Smith School's Jie Zhang, says that if the iconic toy retailer plays its cards right, it could end up a winner. Zhang explains what the country's last remaining toy specialty retailer must do now. Read more...

...
Sep 11, 2017
World Class Faculty & Research
Comments Comments

You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S. trademark court says that's not reason enough to grant the cereal maker an exclusive claim to the color. The case illustrates how tricky it is to trademark a color, though a number of firms have done it, and even more have tried and failed. The Smith School's Henry C. Boyd III explains why. Read more...

...
Sep 08, 2017
World Class Faculty & Research
Comments Comments

Send a text and you could miss one: Fox Sports is rolling out, new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is about much more than ratings, says the Smith School's Michel Wedel....

Sep 05, 2017
World Class Faculty & Research
Comments Comments

As our social lives increasingly flow from the real world to the online world, does it logically follow that, eventually, our shopping habits will flow that way as well? Or are our online social pursuits likely to make us too busy to spend time on shopping? In recent research, the Smith School's Michael Trusov and several co-authors posed those questions....

Pages

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
SmithInfo@umd.edu