Marketing

Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

May 02, 2017
Experiential / Reality-based Learning
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Undergraduate students in the Hospitality Business Fellows program at the University of Maryland’s Robert H. Smith School of Business were treated to a “hard hat” tour of The Hotel at the University of Maryland on April 28, 2017.

Apr 19, 2017
Experiential / Reality-based Learning
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A team of four Smith School undergraduates traveled to Winston-Salem, N.C. in early April to compete against other business school student teams from around the globe in a highly-selective Marketing Summit.

Apr 12, 2017
World Class Faculty & Research
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What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are notable examples – it’s a key question. Can a company increase its number of paying customers while offering free version of its products? And if so, how? Researchers at the University of Maryland’s Robert H. Smith School of Business say they have mapped a strategy. Working with the National Academies...

Apr 10, 2017
World Class Faculty & Research
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Big data, business intelligence, predictive analytics, key performance indicators, risk analysis, marketing research – these buzz terms are prolific in the C-suite. At the Inaugural Smith Analytics Conference on April 21, 2017, in Washington, D.C., attendees will learn how to leverage the latest analytics best practices to help improve your company’s bottom line.

Mar 31, 2017
World Class Faculty & Research
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People who share copyrighted content on digital piracy sites don’t get paid or protected from lawsuits. So why do they do it? “The major motivation is building reputation in these online communities,” says Kalinda Ukanwa, one of 34 women PhD candidates at the Smith School. “They want bragging rights.” In two working projects for her dissertation, Ukanwa is studying the effects of reputation within...

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