Marketing

Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Apr 01, 2005
Experiential / Reality-based Learning
Comments Comments

The University of Maryland chapter of the American Marketing Association (AMA) used to have just 15 members. Today, thanks to the efforts of Professors Mary Harms and Steve Vargo, and the 15 carryover members from last year, that number has multiplied 10 fold, and the chapter now boasts 150 active, national members! This dramatic increase, along with an overnight trip to New York City and increased philanthropic efforts, was enough to catch the attention of the national AMA.

Feb 01, 2005
Comments Comments

College Park - February 14, 2005 - The University of Maryland's Robert H. Smith School of Business marketing department continues to be distinguished for its role in setting leading marketing theory and practices with the announcement of two awards from the American Marketing Association. Roland T. Rust, holder of the David Bruce Smith Chair in Marketing, and Stephen L. Vargo, visiting professor of marketing, were both honored with awards at the American Marketing Association 2005 Winter Marketing Educators Conference, on February 1114, in San Antonio,...

Dec 10, 2004
World Class Faculty & Research
Comments Comments

Roland T. Rust, chair of the marketing department at the Robert H. Smith School of Business, was recently named editor of the prestigious Journal of Marketing. This journal has been ranked number one in two of the last three surveys of major marketing journals.

Feb 23, 2004
Comments Comments

Last month five Smith MBAs -- Jayaraman Anantharam, Ryan Fleming, Lea Kleinschmidt, Catherine Philbin, and Estella Y.J. Rong -- participated in the Fifth Annual Kenan-Flagler Marketing Case Competition at the University of North Carolina.

Feb 18, 2004
Comments Comments

On Wednesday, February 18, 2004, the American Marketing Association presented an extraordinary opportunity to learn about the challenges facing the retail industry firsthand from Frank Guzzetta, CEO and president of Hecht's.

Pages