Marketing

Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Jul 13, 2017
World Class Faculty & Research
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Research into managing consumer word-of-mouth communication by David Godes, professor and chair of the Marketing Department at the University of Maryland’s Robert H. School of Business, has garnered an INFORMS Society for Marketing Science “Long Term Impact Award” for 2017.

Jul 12, 2017
World Class Faculty & Research
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Amazon's Prime Day summer sale, now in its third year, is becoming something that even the e-commerce giant might not have intended. It's becoming a big day for its rivals. The midsummer hype about deals online is having an impact beyond Amazon's seemingly endless website, says the Smith School's P.K. Kannan. "If the other retailers have a significant presence online, then they can expect what we call 'spillover...

Jun 30, 2017
World Class Faculty & Research
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It looks like Facebook has been sending friend requests to Hollywood. The social media giant has reportedly been talking with Hollywood studios and agencies about creating original television content to launch on the social-media platform by late summer. And this could be a big deal. The news comes as Facebook has crossed another stunning milestone, notching 2 billion active monthly users. With that kind of reach,...

Jun 29, 2017
World Class Faculty & Research
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The Journal of Service Research (JSR) has been ranked No. 4 of 121 journals for its impact on business research published in 2016.

Jun 29, 2017
World Class Faculty & Research
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The 2017 Frontiers in Service conference was held at the Gabelli School of Business, Fordham University, in New York, June 22-25, 2017. Frontiers in Service is sponsored by the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, as well as the American Marketing Association, IBM, Informs, and the Journal of Creating Value.

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