Marketing

Hank Boyd Talks NFL Marketing

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Complexity in Business and the Netcentric Behavioral Lab.

News

Aug 02, 2017
World Class Faculty & Research
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Dining alone.Does food actually taste worse when we're dining alone? A recent study from researchers at Japan's Nagoya University suggests solitude negatively affects our enjoyment of food, but finds we can counter the effect by positioning a mirror or a photo of ourselves where we can see it. The Smith School's Rebecca Ratnersays the research demonstrates the power of solitude....

Aug 02, 2017
World Class Faculty & Research
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Football season hasn't even started and already the National Football League is tackling some difficult challenges. It's coming off a season that saw a steep, 8 percent decline in TV viewership and now is faced with startling new evidence about the serious medical risks its players face. The Smith School's Derrick Heggans and Henry C. Boyd III say that what the NFL does now – how it reacts to the concussion risk issue...

Jul 28, 2017
World Class Faculty & Research
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Amna Kirmani, the Ralph J. Tyser Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, has been selected as one of three co-editors of the Journal of Consumer Research. Her editorship begins in January 2018 following the completion of her appointment as editor of the Journal of Consumer Psychology.

Jul 27, 2017
World Class Faculty & Research
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Research into data analytics by marketing professors P.K. Kannan and Michel Wedel at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H. Paul Root Award from the Journal of Marketing editorial review board.

Jul 21, 2017
World Class Faculty & Research
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J.Crew is battling some choppy seas. It's had 10 consecutive quarterly sales declines, two straight years of losses, and now the iconic, classic clothier is swimming in more than $2 billion in debt. Its longtime style maven and creative director Jenna Lyons is out, as is its once-celebrated CEO Mickey Drexler. It's paddling against unprecedented challenges from fast-fashion retailers and e-commerce competitors. And now as J....

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