Marketing

Rebecca Ratner's research is widely-published.
Rebecca Ratner's research is widely-published.

Welcome to the Marketing Department at the University of Maryland’s Robert H. Smith School of Business.

The Marketing Department offers courses and programs leading to BS, MS and PhD degrees. In addition, the Marketing Department plays a significant role in providing marketing courses with the Smith School’s MBA program.

The Smith School's marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact.

The department scholarship enables Smith School marketing graduates -- both at the MBA and undergraduate levels -- to develop a mastery of the traditional foundations of marketing with the ability to apply cutting-edge research insights to drive strategic decision-making. The Marketing Department scholarship is supported by an active PhD program, the Center for Excellence in Service, the Center for Digital Technology, Analytics and Data Science and the Smith Behavioral Lab.

News

Mar 03, 2020
World Class Faculty & Research
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How can we reduce gender bias in the workplace? The question sparked a thoughtful debate at the Girls in Tech Conference in Washington, D.C., on Feb. 27.

Offering insights in the discussion were two professors from the University of Maryland’s Robert H. Smith School of Business, Wendy W. Moe and Margrét Bjarnadóttir.

Oct 03, 2019
World Class Faculty & Research
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Maryland Smith marketing professor Michel Wedel has won the American Marketing Association’s 2019 Robert J. Lavidge Global Marketing Research Award.

Sep 05, 2019
World Class Faculty & Research
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The University of Groningen in the Netherlands has awarded Maryland Smith marketing professor Michel Wedel the 2019 Ubbo Emmius Medal for science merits.

Aug 09, 2019
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The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff.

Jul 02, 2019
World Class Faculty & Research
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Michel Wedel, the PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, has won the 2019 Buck Weaver Award from the INFORMS Society for Marketing Science.

Pages

Robert H. Smith School of Business
Map of Robert H. Smith School of Business
University of Maryland
Robert H. Smith School of Business
Van Munching Hall
College Park MD 20742
SmithInfo@umd.edu