Selected Recent Journal Articles

These are some of the recent publications from some of our faculty. Author names highlighted are Smith faculty. Entries are listed chronologically from most recent. For older publications or a more complete list by a particular Smith professor, please see the faculty member’s web page and/or their curriculum vita.

Forthcoming (accepted for publication)

Koukova, Nevena T., Joydeep Srivastava, and Martina Steul-Fischer, “The Effect of Shipping Fee Structure on Consumers’ Online Evaluations and Choice,” forthcoming in Journal of the Academy of Marketing Science.

Koukova, Nevena, P. K. Kannan, and Amna Kirmani (forthcoming), “Multi-Format Digital Products:  How Design Attributes Interact with Usage Situations to Determine Choice,” Journal of Marketing Research.

Moe, Wendy and David Schweidel, "Online Product Opinion: Incidence, Evaluation and Evolution," Marketing Science, forthcoming.


Godes, David and Jose Silva, “Sequential and Temporal Dynamics of Online Opinion,” Marketing Science, 2013, Vol. 31 (3), (May/June), pp. 448-473.

   - Winner, John D.C. Little Award

Ferraro, Rosellina, Amna Kirmani, and Ted Matherly (2013) “Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution,” Journal of Marketing Research, 50 (4), 477-488.

Palmeira, Mauricio and Joydeep Srivastava (2013), “Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers,” Journal of Consumer Research, 40 (4), 644-656.

Trusov, Michael, William Rand and Yogesh V. Joshi (2013), “Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors,” Journal of Marketing Research, December, Vol. 50, Issue 6.

T. Satomura, M. Wedel, R. Pieters.  Copy Alert: A Method and Metric to Detect Visual Copycat Brands. Journal of Marketing Research, 2013, forthcoming. 

W.Shi, M.Wedel, R.Pieters. Information acquisition during online decision making: A model-based exploration using eye-tracking data. Management Science, 2013, 59 (5):1009-1026. (Lead Article).


Godes, David, “The Strategic Impact of References in Business Markets,” Marketing Science, 2012, Vol. 31 (2), (March/April), pp. 257-76. 

  - Finalist, John D.C. Little Award

Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act,” Marketing Science, 31 (5), 717-737.

Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), “From Consumer Information Regulation to Nutrition Competition: A Response,” Marketing Science, 31 (5), 747-755.

Koukova, Nevena T., Joydeep Srivastava, and Martina Steul-Fischer (2012), “The Effect of Shipping Fee Structure on Consumers’ Online Evaluations and Choice,” Journal of the Academy of Marketing Science, 40 (6), 759-770.

Valenzuela, Ana and Joydeep Srivastava (2012), “Role of Information Asymmetry and Situational Salience in Reducing Intergroup Bias: The Case of Ultimatum Games,” Personality and Social Psychology Bulletin, 38 (12), 1671-1683.

Arens, Zachary and Roland T. Rust (2012), "The Duality of Decisions and the Case for Impulsiveness Metrics," Journal of the Academy of Marketing Science, 40 (3), 468-479.

* Rust, Roland T. and Ming-Hui Huang (2012), "Optimizing Service Productivity," Journal of Marketing, 76 (2), 47-66.

    * Second Place Winner, 2010 INFORMS Service Science Section Best Paper Award.

R. Pieters, M. Wedel.  AdGist: Ad Communication in a Single Eye-Fixation, 2012.  Marketing Science, 31 (1): 59-73.  

S. Stakhovych, T.H.A. Bijmolt, M. Wedel.  Patial Dependence and Heterogeneity in Bayesian Factor Analysis, A Cross National Investigation of Value Domains. Multivariate Behavioral Research, 2012, 47 (6), 803-839. 

T.Teixeira, M.Wedel, R. Pieters.  Emotion Induced Engagement in Internet Video Ads, 2012. Journal of Marketing Research, 49 (2), 144-159. (Cited in the Washington Times, March 2012).

R. Pieters, M. Wedel. AdGist: Ad Communication in a Single Eye-Fixation, 2012. Marketing Science, Forthcoming.

Kulkarni, Gauri, P.K. Kannan and Wendy Moe (2012), "Using Online Search Data to Forecast New Product Sales," Decision Support Systems, 52(3), 604-611.

Zhang, Jie and Els Breugelmans (2012), “The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior,” Journal of Marketing Research, 49 (February), 50-65.