Readings in Service Marketing

 

Readings in Service Marketing

 

Roland T. Rust, Anthony J. Zahorik andTimothy L. Keiningham

 

1996, Harper Collins

To order: You may be able to find this book at http://www.bibliofind.com.

Abstract

To increase the value of one's learning experience, this companion to the "Service Marketing" text contains 30 readings which highlight current research and the thoughts of leading researchers in the field of service marketing.

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