MS

Master of Science in Marketing Analytics

In today’s economy, companies are increasingly turning to big data to solve problems across the spectrum of business functions. These companies are looking for marketing professionals capable of navigating this ocean of data to help them better understand their customers. By providing a detailed portrait of the customer and the competitive landscape, marketing analytics can be utilized to drive product design and craft more efficient marketing campaigns.

The Master of Science in Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems. Apply for admission.

The Master of Science in Marketing Analytics curriculum is comprised of 12 courses. The program includes 8 required courses, 3 elective application courses, and an Action Learning Project.

For more information, visit the Master of Science in Marketing Analytics website.