The Marketing Department was recently named by BusinessWeek Online as one of 13 business schools receiving "high marks for exceptional marketing courses as part of an MBA." Students wishing to concentrate in marketing choose at least four electives from the following list.

Marketing Electives

Marketing Research, Models for Marketing Decisions, Brand Management, Buyer Behavior Analysis, Business-to-Business (B2B) Marketing, Service Marketing, Marketing High Technology Products,Marketing Communication, Global Marketing, Marketing Strategy, andCustomer Equity Management.

Suggested Elective Courses for Specific Career Interests

The Marketing Department offers a broad-based curriculum, covering all of the major areas of marketing, but with special emphasis on the fastest growing parts of marketing. Below are some suggested elective courses for students with specific interests:

Service Marketing
About 80% of MBA marketing jobs are in the service sector, and this growing area is a particular strength of the Smith Marketing program.

» Service Marketing 
» Customer Relationship Management 
» Marketing Strategy 
» B2B
» Marketing Research or Marketing Analysis

Computational Marketing
The Smith School's technology focus and the extensive high-tech industry in the Washington area makes high-tech marketing a popular area at Smith.

» Marketing Analysis 
» Customer Relationship Management 
» Brand Management or Service Marketing 
» Marketing Strategy 
» Marketing Research

Brand Management
Although consumer product marketing (and especially consumer packaged goods marketing) is a mature area hiring a declining percentage of marketing graduates nationwide, Smith's consumer product marketing curriculum enables highly-focused students with relevant prior work experience to achieve attractive placements in this field.

» Brand Management 
» Marketing Communication 
» Marketing Strategy 
» Global Marketing 
» Marketing Research or Marketing Analysis

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