The world is changing rapidly - from the way we live our personal lives, our social and political activities and choices - to our approaches for conducting business and creating value. The impact of technology on business can be seen everywhere. Smith's curriculum is based on real-world business models from companies leading the way in the Netcentric Era. This curriculum goes beyond core business fundamentals to the creation, management and deployment of knowledge and information. Smith students benefit from one of the most advanced teaching environments in the country, including specialized research centers and world-class faculty who drive research that impacts businesses and people on a global scale.
Courses offered by the marketing department explore current topics in marketing, such as electronic commerce and service excellence, along with traditional concepts, such as market segmentation and brand positioning.
Please click on the links below for details about the academic programs in marketing: