News & Events

Mar 12, 2017
World Class Faculty & Research
Comments Comments

Social media users post millions of “likes” and comments every year on brand pages for everything from AAA to Zyrtec. That’s a potentially rich source of information for marketers trying to gauge customer sentiment, but built-in biases create challenges. New research co-authored by Smith School professor Wendy W. Moe shows how to scrub the data and produce reliable scores. The study bases its brand...

Mar 01, 2017
World Class Faculty & Research
Comments Comments

Victoria's Secret models Stella Maxwell (L) and Romee StrijdCan Victoria's Secret get her groove back? Faced with fundamental shifts in customer preferences, rising online shopping and fading shopping-mall traffic, the queen of lingerie has reported a slowdown in sales and is cautioning that this year's revenues won't be among its perkiest. Now experts are wondering whether the brand will be able to bounce back. Smith School...

Feb 15, 2017
World Class Faculty & Research
Comments Comments

The car you rented as part of your auto-share club reeked of cigarette smoke and a cross-country roadtrip worth of crumbs littered the seats and floor. There was a slight and mysterious stickiness on the gear shift. It made you wonder: Why are some of the vehicles in the car-sharing club kept meticulously tidy while others arrive icky? As the sharing economy grows, heads of companies are wondering the same thing. And they'...

Feb 08, 2017
World Class Faculty & Research
Comments Comments

When Smith School lecturer Jonathan Aberman thinks about Snap Inc. going public, the image that springs to mind is a queue of airplanes, waiting for takeoff, with the parent of the popular Snapchat photo app first on the tarmac. It's because Snap is the first in a line of so-called unicorns – privately held tech companies with an estimated valuation of $1 billion or more – that are...

Feb 02, 2017
World Class Faculty & Research
Comments Comments

Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb. 5 matchup between the New England Patriots and the Atlanta Falcons. Typically, 90 percent of the commercial airtime is sold by October, as advertisers look to stage a presence during one of the year's most-watched television events. This year, however, Fox didn't hit that benchmark until December. Is the lag a harbinger for...

Jan 31, 2017
World Class Faculty & Research
Comments Comments

The Marketing Department at the University of Maryland’s Robert H. Smith School of Business ranks No. 6 in the world for faculty research productivity, according to the latest tally from the American Marketing Association.

Jan 26, 2017
World Class Faculty & Research
Comments Comments

A U.S.-Mexican border wall: President Donald Trump says he is ready to build one. And 84 Lumber wants to attach one to its brand, starting Super Bowl Sunday. Both have their critics. The Fox Network rejected a proposed Super Bowl commercial from the family-owned Pennsylvania-based construction supplier, saying its depiction of a border wall that blocks people from looking for work in the United States was "too political." But that hasn...

Jan 26, 2017
World Class Faculty & Research
Comments Comments

Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, was recently interviewed by the American Marketing Association (AMA) in the “Marketing Legends” video series.

Jan 18, 2017
World Class Faculty & Research
Comments Comments

All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland’s Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members for one of several teaching awards. Nominations are due by March 3, 2017, and awards will be presented in May.

Jan 13, 2017
World Class Faculty & Research
Comments Comments

Gaurav Bhalla, adjunct professor at the University of Maryland’s Robert H. Smith School of Business and executive fellow of the Center for Excellence in Service (CES), has been named Executive Education Specialist of the Year by Corporate Vision Magazine, a UK-based media company reaching 130,000 top-tier business professionals with global business news and analysis.

Pages