News & Events

Jun 14, 2017
World Class Faculty & Research
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The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members.

May 24, 2017
World Class Faculty & Research
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Groupon was once the fastest-growing company in the history of the web. Its stock reached a $28 initial public offering high mark in 2011, but now trades at about $4 per share. And despite diversifying its business, introducing Groupon Goods, for example, the company has seen its revenue steadily decline. It was down last quarter by about 4 percent from the year-ago period, at $673.6 million, a level that was well short of the $725...

May 16, 2017
World Class Faculty & Research
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The Norwegian School of Economics (NHH) has named as an Honorary Doctor Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business.

May 02, 2017
Experiential / Reality-based Learning
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Undergraduate students in the Hospitality Business Fellows program at the University of Maryland’s Robert H. Smith School of Business were treated to a “hard hat” tour of The Hotel at the University of Maryland on April 28, 2017.

Apr 19, 2017
Experiential / Reality-based Learning
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A team of four Smith School undergraduates traveled to Winston-Salem, N.C. in early April to compete against other business school student teams from around the globe in a highly-selective Marketing Summit.

Apr 12, 2017
World Class Faculty & Research
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What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are notable examples – it’s a key question. Can a company increase its number of paying customers while offering free version of its products? And if so, how? Researchers at the University of Maryland’s Robert H. Smith School of Business say they have mapped a strategy. Working with the National Academies...

Apr 10, 2017
World Class Faculty & Research
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Big data, business intelligence, predictive analytics, key performance indicators, risk analysis, marketing research – these buzz terms are prolific in the C-suite. At the Inaugural Smith Analytics Conference on April 21, 2017, in Washington, D.C., attendees will learn how to leverage the latest analytics best practices to help improve your company’s bottom line.

Mar 31, 2017
World Class Faculty & Research
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People who share copyrighted content on digital piracy sites don’t get paid or protected from lawsuits. So why do they do it? “The major motivation is building reputation in these online communities,” says Kalinda Ukanwa, one of 34 women PhD candidates at the Smith School. “They want bragging rights.” In two working projects for her dissertation, Ukanwa is studying the effects of reputation within...

Mar 29, 2017
World Class Faculty & Research
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With Google gripped by a spiraling ad boycott as companies protest having their content posted alongside extremist YouTube videos, the search giant's competitors might be spotting an opportunity. Already a fresh focus has turned to the "upfronts" – the annual New York City ritual in which TV networks make pitches for long-term contracts with major brands and advertising agencies based on expected audiences. And experts at...

Mar 15, 2017
World Class Faculty & Research
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Has Starbucks figured out a way to entice its devoted morning-coffee crowd to come back later in the day? The Seattle-based chain is rolling out a line of ice cream coffee treats — called affogatos — at 100 stores across the country, betting that a more decadent coffee treat will inspire an afternoon or evening splurge. The treats — classically, ice cream topped with a shot or two of espresso — are the...

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