News & Events

Sep 27, 2017
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How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says the Smith School's Henry C. Boyd III. "The NFL can change the narrative, and that's what it needs to do here," says Boyd, a lawyer and marketing consultant whose clients have included the NFL....

Sep 22, 2017
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It's not "game over" for Toys 'R' Us. Its filing for chapter 11 bankruptcy protection this week is more of a "timeout." And the Smith School's Jie Zhang, says that if the iconic toy retailer plays its cards right, it could end up a winner. Zhang explains what the country's last remaining toy specialty retailer must do now. Read more...

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Sep 11, 2017
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You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S. trademark court says that's not reason enough to grant the cereal maker an exclusive claim to the color. The case illustrates how tricky it is to trademark a color, though a number of firms have done it, and even more have tried and failed. The Smith School's Henry C. Boyd III explains why. Read more...

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Sep 08, 2017
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Send a text and you could miss one: Fox Sports is rolling out, new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is about much more than ratings, says the Smith School's Michel Wedel....

Sep 05, 2017
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As our social lives increasingly flow from the real world to the online world, does it logically follow that, eventually, our shopping habits will flow that way as well? Or are our online social pursuits likely to make us too busy to spend time on shopping? In recent research, the Smith School's Michael Trusov and several co-authors posed those questions....

Aug 17, 2017
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Soon, it might be that your favorite place to shop is in your mailbox. At least, that's the idea behind the growing crop of online styling and fashion subscription services. The services – Stitch Fix, MM.LaFleur and LeTote are among the most popular – are offering up a tiny-store-in-a-box each month and hoping to gain devoted customers. They're banking on the convenience of shopping at home and the appeal of receiving...

Aug 02, 2017
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Football season hasn't even started and already the National Football League is tackling some difficult challenges. It's coming off a season that saw a steep, 8 percent decline in TV viewership and now is faced with startling new evidence about the serious medical risks its players face. The Smith School's Derrick Heggans and Henry C. Boyd III say that what the NFL does now – how it reacts to the concussion risk issue...

Aug 02, 2017
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Dining alone.Does food actually taste worse when we're dining alone? A recent study from researchers at Japan's Nagoya University suggests solitude negatively affects our enjoyment of food, but finds we can counter the effect by positioning a mirror or a photo of ourselves where we can see it. The Smith School's Rebecca Ratnersays the research demonstrates the power of solitude....

Jul 28, 2017
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Amna Kirmani, the Ralph J. Tyser Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, has been selected as one of three co-editors of the Journal of Consumer Research. Her editorship begins in January 2018 following the completion of her appointment as editor of the Journal of Consumer Psychology.

Jul 27, 2017
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Research into data analytics by marketing professors P.K. Kannan and Michel Wedel at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H. Paul Root Award from the Journal of Marketing editorial review board.

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