Presentation Schedule

2019 Marketing Dynamics Conference
June 5–8, 2019
University of Maryland, College Park

Schedule of Presenters

Thursday, June 6 — All Day

9:00–9:10 a.m. WELCOME - 2505 Van Munching Hall (VMH)
9:15–9:55 a.m.

PhD Talk 1:
Zhang - 2505
PhD Talk 2:
Gu - 2511
Peng (Vincent) Zhang, University of Georgia
Guiyang Xiong, Syracuse University
Sundar Bharadwaj, University of Georgia
Xian Gu, University of Maryland
P.K. Kannan, University of Maryland
  Pre-release New Product Sales Forecast Using Customers' Dynamic Knowledge Collaborative Activities The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase
10:00–10:40 a.m.

PhD Talk 3:
Yang - 2505
PhD Talk 4:
Lee - 2511
Xiaoli Yang, Boston University
Nachiketa Sahoo, Boston University
Jieun Lee, University of Connecticut
Joseph Pancras, University of Connecticut
Debanjan Mitra, University of Connecticut
  Effect of Publisher's Content Strategy on Online News Subscription Strategic Tipping Behavior in the UGC Context
10:45–11:00 a.m. BREAK
11:05–11:45 a.m.

PhD Talk 5:
Wang - 2505
PhD Talk 6:
Amaral - 2511
Chutian Wang, University of Maryland
Yogesh Joshi, University of Maryland
Bobby Zhou, University of Maryland
Christopher Amaral, Queen's University
Ceren Kolsarici, Queen's University
Mikhail Nediak, Queen's University
  Paywalls in Digital News Consumption The Impact of Varying Consumer Credit Pricing by Consumer Risk: An Empirical Investigation using Indirect Lending
11:50–12:30 p.m.

PhD Talk 7:
Tong - 2505
PhD Talk 8:
Deer - 2511
Siliang Tong, Temple University
Xueming Luo,
Temple University
Lachlan Deer, University of Zurich
Pradeep K. Chintagunta, University of Chicago
  How Can Platforms' Consumer Protection Intervention Affect Platform Growth in a Sharing Economy? How TV Advertising Influences Word of Mouth: Evidence from Twitter
12:35–1:15 p.m. LUNCH
1:20–2:00 p.m.

PhD Talk 9:
Igarashi - 2505
PhD Talk 10:
Sui - 2511
Mirai Igarashi, Tohoku University
Nobuhiko Terui, Tohoku University
Meng Sui, Fordham University
Erick W. Rengifo, Fordham University
Fred Viole, Fordham University Kurt Jetta, TABS Analytics
  Identifying Topic-based Communities by Combining Social Network Data and User-generated Content Modeling Elasticity: A Brief Survey of Price Elasticity of Demand Estimation Methods
2:05–2:45 p.m.

PhD Talk 11:
Zhao - 2505
PhD Talk 12:
Kim - 2511
Cindy Zhao, University of Maryland
Michael Trusov, Bocconi
Sungjin Kim, Cornell University
Clarence Lee, Cornell University
Sachin Gupta, Cornell University
  The Role of Incentivized Reviews: A Dynamic Perspective Bayesian Synthetic Control Methods
2:50–3:05 p.m. BREAK
General Sessions Begin at 3:10 p.m.
3:10–3:40 p.m.

Talk 1: Galande - 2505
Talk 2: Ameri - 2511
Ashish S. Galande, Indian Institute of Management
Sudnir Voleti, Indian School of Business
Siddharth S. Singh, Indian School of Business
Mina Ameri, University of Pittsburgh
Elizabeth Honka, UCLA
Ying Xie, UT-Dallas
  Brand Marketing Effectiveness, Brand Positioning Gaps and Brand Outcomes:
An Empirical Investigation
A Model of Tie Formation, Product Adoption, and Content Generation
3:45–4:15 p.m.

Talk 3: Ringel - 2505
Talk 4: Wang - 2511
Oliver Borchers, University of Mannheim
Daniel M. Ringel, University of North Carolina at Chapel Hill
Sabine Kuester, University of Mannheim
Gokhan Yildirim, Imperial College Business School
Britney Wang, Imperial College Business School
Barbara Deleersnyder, Tilburg University
  Dynamics in the Evolution of Consumers' Brand Associations: A Temporal Neural Word Embedding for UGC Market Turbulence Following a Major New Product Introduction: Is It Really So Bad?
4:20–4:50 p.m.

Talk 5: Fischer - 2505
Talk 6: Holtrop - 2511
Max Backhaus, ObiNext
Marc Fischer, University of Cologne and University of Technology Sydney
Niels Holtrop, Maastricht University
Jaap Wieringa, University of Groningen
  Brand Damage From Reported Incidents of Product Harm and Corporate Misconduct-How Deep and How Long Timing Customer Reactivation Initiatives
5:00–5:30 p.m. Guests not going downtown return to hotel or embark on other evening plans
5:15–6:15 p.m. Bus leaves for downtown (arrives ~6:15 p.m.)

Friday, June 7 — All Day General Session

8:00–8:55 a.m. BREAKFAST
9:00–9:30 a.m.

Talk 7: Luo - 2505
Talk 8: Chu - 2511
Xueming Luo, Temple University
Jack Tong, Temple University
Zheng Fang, Sichuan University
Ping Xiao, Deakin University
Ruli Xiao, Indiana University
  Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases The Impact of KFC Product-harm Crisis in Chinese Market: Rise or Fall Together?
9:35–10:05 a.m.

Talk 9: Yildirim - 2505
Talk 10: Aribarg - 2511
Yi Liu, University of Pennsylvania
John Zhang, University of Pennsylvania
Pinar Yildirim, University of Pennsylvania
Pravnal Jindal, University of North Carolina - Chapel Hill
Anocha Aribarg, University of Michigan
  Resistance to Artificial Intelligence and Price Discrimination The Role of Advertised Reference Prices in Consumer Search
10:10–10:25 a.m. BREAK
10:30–11:00 a.m.

Talk 11: Daljord - 2505
Talk 12: Omarli - 2511
Øystein Daljord, University of Chicago
Carl F. Mela, Duke University
Jim Sprigg, InterContinental Hotels Group
Song Yao, University of Minnesota
Nan Li, University of Rochester
Avery Haviv, University of Rochester
Mitch Lovett, University of Rochester
  Forward-looking Behaviour and Goal Progress in Loyalty Programs The Effect of Extending and Sharing Intellectual Property
11:05–11:35 a.m.

Talk 13: Zhang - 2505
Talk 14:
Tunuguntla - 2511
Lingling Zhang, University of Maryland
Yiping (Amy) Song, Fudan University
Liye Ma, University of Maryland
Srinivas Tunuguntla, University of Wisconsin-Madison
Paul R. Hoban, University of Wisconsin-Madison
  Organizational Influence in Online Vocational Learning A Near Optimal Bidding Strategy for Real-Time Display Advertising Auctions
11:45 a.m.–12:30 p.m. KEYNOTE - 1524 Van Munching Hall
12:45–1:30 p.m. LUNCH
1:35–2:05 p.m.

Talk 15:
Ukanwa - 2505
Talk 16: Yao - 2511
Kalinda Ukanwa, University of Southern California
Roland T. Rust, University of Maryland
Dai Yao,
National University of Singapore
Kaiquan Xu, Nanjing University
  Discrimination in Service Content Monetization and Preview Design
2:10–2:40 p.m.

Talk 17:
Kushwaha - 2505
Talk 18: Li - 2511
Tarun Kushwaha, University of North Carolina Chapel Hill
Michael Harrison, University of North Carolina Chapel Hill
Alice Li, Ohio State University
Abhishek Pani, Adobe
  Examining the Impact of Financial Literacy Training on Observed Financial Behavior: Evidence from a Large Scale Natural Experiment From Engagement to Conversion: The Impact of Free Trial and Marketing Communication on Customer Acquisition
2:45–3:15 p.m.

Talk 19: Huang - 2505
Talk 20: Qin - 2511
Ming-Hui Huang, National Taiwan University
Michael Trusov, University of Maryland
Marco Shaojun Qin, Temple University
George John, University of Minnesota
Maria Ana Vitorino, INSEAD and University of Minnesota
  Customer Satisfaction Underappreciation Planes, Trains, and Co-Opetition: Evidence from China
3:20–3:35 p.m. BREAK
3:40–4:10 p.m.

Talk 21: Ong - 2505
Talk 22: Kim - 2511
David Ong,
Jinan University-University of Birmingham Joint Institute
Mengxia Zhang
University of Southern California
Masakazu Ishihara, NYU
Baek Jung Kim, University of British Columbia
Hiroshi Kumakura, Chuo University
  Predicting Choice Averse and Choice Loving Behavior in a Quasi-field Experiment with Actual Shoppers Social Consumption, Learning, and Product Completeness in TV Drama Live and Time-Shifted Viewing: Implications for Drama Producers and Advertisers
4:15–4:45 p.m.

Talk 23:
Zhong - 2505
Talk 24: Xu - 2511
Nan Chen, National University of Singapore
Zemin(Zachary) Zhong,
University of Toronto
Rex Du, University of Houston
Linli Xu, University of Minnesota
Kenneth C. Wilbur, University of California, San Diego
  Historical Memory and Brand Preference Assessing TV Ad Spots by Immediate Online Response: Towards a Deeper Understanding
4:50–5:20 p.m.

Talk 25: Hardt - 2505
Talk 26: Chung - 2511
Nino Hardt,
Ohio State University
Peter Kurz , BMS Marketing Research and Strategy
Doug J. Chung,
Harvard University
Byungyeon Kim, Harvard
Byoung G. Park, University at Albany
  Predicting Marketplace Demand using Volumetric Conjoint Data The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training
5:25–5:55 p.m.

Talk 27: Zhu - 2505
Talk 28: Kim - 2511
Miremad Soleymanian
Charles B. Weinberg
University of British Columbia
Ting Zhu,
Purdue University
Minkyung Kim,
Yale School of Management
K. Sudhir, Yale University
Kosuke Uetake, Yale University
  Threats to Privacy versus Saving Money: A Multi-Period Panel Study of Consumer Choices in the Automobile Insurance Industry A Structural Model of a Multi-Tasking Salesforce: Job Task Allocation and Incentive Plan Design
6:00–6:45 p.m. Happy Hour - Courtyard Outside 1500 Atrium
6:45–8:00 p.m. Crab Feast - Courtyard Outside 1500 Atrium

Saturday, June 8 — Half Day General Session

8:00–8:55 a.m. BREAKFAST
9:00–9:30 a.m.

Talk 29: Shehu - 2505
Talk 30: Chen - 2511
Edlira Shehu, Copenhagen Business School
Daniel Zantedeschi
The Ohio State University
Prasad A. Naik
University of California Davis
Wei Chen, University of Arizona
Zaiyan Wei, Purdue University
Karen Xie, University of Denver
  Dynamic Effects of Ad Content on Ad Liking: A Novel Study of 100 Ad Creatives Regulating Institutionalized Players in Peer-to-peer Markets: Evidence from Dynamic Host Exits on Airbnb
9:35–10:05 a.m.

Talk 31: Joo - 2505
Talk 32: Mishra - 2511
Rex Du, Houston
Mingyu Joo, UC Riverside
Ken Wilbur, UC San Diego

Shijie Lu, University of Houston
Isaac Dinner, University of North Carolina-Chapel Hill
Koushyar Rajavi, Georgia Institute of Technology

  Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years The Impact of Over-The-Top Media Services on Piracy Search Evidence from a Natural Experiment
10:10–10:40 a.m.

Talk 33: Fang - 2505
Talk 34:
Oppewal - 2511
Limin Fang, University of British Columbia Harmen Oppewal, Monash Business School
Ari Pramono, Monash Business School
Benedict Dellaert, Erasmus University
  The Effects of Online Review Platforms on Restaurant Revenue, Survival Rate, Consumer Learning and Welfare Consumer Scheduling of Location-Based Experiences: The Asymmetric Nature of Trip Order and Agglomeration Effects
10:45–11:00 a.m. BREAK
11:05–11:35 a.m.

Talk 35: Wang - 2505
Talk 36:
Ishihara - 2511
Yang Wang, University of Texas at El Paso
Alexander Chaudhry, Texas Tech University
Amit Pazgal, Rice University
Masakazu Ishihara, New York University
Akira Shimizu, Keio University
Takashi Teramoto, Yokohama National University
  Do Online Reviews Improve Product Quality? Evidence from Hotel Reviews on Travel Sites Understanding Changes in Purchase Behavior due to Aging for Consumer Goods: A Hierarchical Gaussian Process Approach
11:40–12:10 a.m.

Talk 37: Chen - 2505
Talk 38:
Nevskaya - 2511
Wei Chen, University of Arizona
Karen Xie, University of Denver
Yong Liu, University of Arizona
Yijun Chen, Washington University
Yulia Nevskaya, Washington University in St. Louis
  How Incumbents Adapt to Disruption: Evidence from Hotels' Responses to Home Sharing Leveraging Quasi-experiments and Machine Learning The Company We Keep: Endogenous Network Formation and Peer Effects in Churning
12:15 a.m.–12:45 p.m.

Talk 39:
Stourm - 2505
Talk 40: Dinner - 2511
Ludovic Stourm, HEC Paris
Paulo Albuquerque, INSEAD
Hyungsoo Lim, HKUST
Chul Kim, Baruch, CUNY
P.K. Kannan, University of Maryland, College Park
  Measuring Local Network Effects In The Diffusion of A Sharing Economy Platform Investigating Cross-Site Relationship Dynamics on the Path to Purchase
12:50–1:20 p.m.

Talk 41: Rao - 2505
Talk 42: Xu - 2511
Anita Rao, University of Chicago Yan Xu, Hong Kong Polytechnic University
Jian Ni, Johns Hopkins University
  Deceptive Claims Using Fake News Marketing: The Impact on Consumers Asymmetric Information and Entrepreneurial Disincentives in Crowdfunding Markets
1:20–2:00 p.m. LUNCH
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