Marketing Dynamics Conference
The 2019 Marketing Dynamics Conference was hosted by the Marketing Department of the Robert H. Smith School of Business at the University of Maryland, College Park from June 5 – 8, 2019. There were about 80 participants.
The conference program included presentations by 45 marketing scholars, 10 doctoral students, and a keynote talk by Jim Sprigg, Director of Database Marketing at IHG. The conference co-chairs were Roland Rust, P.K. Kannan, and Michael Trusov.