News & Events

Oct 02, 2018
World Class Faculty & Research
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Skeptics pushed back in 1998 when marketing professor P.K. Kannan introduced a digital content revenue model at the University of Maryland’s Robert H. Smith School of Business. “This is pure science fiction,” one peer reviewer wrote. “This is so futuristic that it doesn’t have any basis in reality.”

May 30, 2018
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The University of Maryland’s Robert H. Smith School of Business proudly presents its 15th annual Summer Reading List for Business Leaders, as recommended by faculty members. The 2018 edition covers everything from blind spots in statistics to the power of habit. Smith School professor Nicole M. Coomber recommends “How to Have a Good Day,” by Caroline Webb. “In this book Webb walks you through a number of science-based techniques to have better days at work,” Coomber says.

May 23, 2018
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Leadership starts with understanding people, keynote speaker Dana Ritzcovan ’93 told graduates on May 19, 2018, at the undergraduate commencement celebration for the University of Maryland’s Robert H. Smith School of Business.

Apr 26, 2018
World Class Faculty & Research
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Wendy Moe, professor of marketing and director of the MS in marketing analytics at the University of Maryland's Robert H. Smith School of Business, has been named co-editor of the Journal of Interactive Marketing

Mar 16, 2018
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All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland’s Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, clinical, Professor of the Practice, lecturer, adjunct, or PhD student) for one of several teaching awards. Nominations are due by March 16, 2018, and awards will be presented in May.

Oct 12, 2017
World Class Faculty & Research
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Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing, addressed “Artificial Intelligence in Service” as a keynote speaker for the European Marketing Academy's 8th Regional Conference, Sept. 20-22, 2017, in Timisoara, Romania.

Oct 05, 2017
World Class Faculty & Research
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Wendy Moe, professor of marketing and academic director of the Master of Science in Marketing Analytics program at the University of Maryland’s Robert H. Smith School of Business, has been named co-editor-designate of the Journal of Interactive Marketing (JIM).

Sep 27, 2017
World Class Faculty & Research
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How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says the Smith School's Henry C. Boyd III. "The NFL can change the narrative, and that's what it needs to do here," says Boyd, a lawyer and marketing consultant whose clients have included the NFL....

Sep 22, 2017
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It's not "game over" for Toys 'R' Us. Its filing for chapter 11 bankruptcy protection this week is more of a "timeout." And the Smith School's Jie Zhang, says that if the iconic toy retailer plays its cards right, it could end up a winner. Zhang explains what the country's last remaining toy specialty retailer must do now. Read more...

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Sep 11, 2017
World Class Faculty & Research
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You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S. trademark court says that's not reason enough to grant the cereal maker an exclusive claim to the color. The case illustrates how tricky it is to trademark a color, though a number of firms have done it, and even more have tried and failed. The Smith School's Henry C. Boyd III explains why. Read more...

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