News & Events

Jan 10, 2018
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Happy New Year, Smith Terps! Check out the seven most popular articles of 2017 from the University of Maryland’s Robert H. Smith School of Business.

Oct 12, 2017
World Class Faculty & Research
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Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing, addressed “Artificial Intelligence in Service” as a keynote speaker for the European Marketing Academy's 8th Regional Conference, Sept. 20-22, 2017, in Timisoara, Romania.

Oct 05, 2017
World Class Faculty & Research
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Wendy Moe, professor of marketing and academic director of the Master of Science in Marketing Analytics program at the University of Maryland’s Robert H. Smith School of Business, has been named co-editor-designate of the Journal of Interactive Marketing (JIM).

Sep 27, 2017
World Class Faculty & Research
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How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says the Smith School's Henry C. Boyd III. "The NFL can change the narrative, and that's what it needs to do here," says Boyd, a lawyer and marketing consultant whose clients have included the NFL....

Sep 22, 2017
World Class Faculty & Research
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It's not "game over" for Toys 'R' Us. Its filing for chapter 11 bankruptcy protection this week is more of a "timeout." And the Smith School's Jie Zhang, says that if the iconic toy retailer plays its cards right, it could end up a winner. Zhang explains what the country's last remaining toy specialty retailer must do now. Read more...

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Sep 11, 2017
World Class Faculty & Research
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You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S. trademark court says that's not reason enough to grant the cereal maker an exclusive claim to the color. The case illustrates how tricky it is to trademark a color, though a number of firms have done it, and even more have tried and failed. The Smith School's Henry C. Boyd III explains why. Read more...

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Sep 08, 2017
World Class Faculty & Research
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Send a text and you could miss one: Fox Sports is rolling out, new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is about much more than ratings, says the Smith School's Michel Wedel....

Sep 05, 2017
World Class Faculty & Research
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As our social lives increasingly flow from the real world to the online world, does it logically follow that, eventually, our shopping habits will flow that way as well? Or are our online social pursuits likely to make us too busy to spend time on shopping? In recent research, the Smith School's Michael Trusov and several co-authors posed those questions....

Aug 17, 2017
World Class Faculty & Research
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Soon, it might be that your favorite place to shop is in your mailbox. At least, that's the idea behind the growing crop of online styling and fashion subscription services. The services – Stitch Fix, MM.LaFleur and LeTote are among the most popular – are offering up a tiny-store-in-a-box each month and hoping to gain devoted customers. They're banking on the convenience of shopping at home and the appeal of receiving...

Aug 02, 2017
World Class Faculty & Research
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Dining alone.Does food actually taste worse when we're dining alone? A recent study from researchers at Japan's Nagoya University suggests solitude negatively affects our enjoyment of food, but finds we can counter the effect by positioning a mirror or a photo of ourselves where we can see it. The Smith School's Rebecca Ratnersays the research demonstrates the power of solitude....

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