Maryland Smith marketing professor Michael Trusov was named to the 2020 class of Marketing Science Institute (MSI) Scholars, a select group of 35 mid-career faculty, considered among the “most prominent marketing scholars in the world,” by the American Marketing Association group.
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Among the things that COVID-19 changed this year: the summer internship. Many of 2020’s summer interns did their work virtually, spending those summer months at a computer, rather than in a corporate cubicle. That’s how it was for Maryland Smith marketing interns Kaylee Towey ’20 and Kelsie Oshinsky ’22. In a summerlong internship with UV equipment maker Miltec UV, they gained professional marketing experience – in a virtual setting.
There will be a few new professors in the corridors of Van Munching Hall and in Maryland Smith’s online courses this academic year.
Five new professors will join the faculty at the University of Maryland’s Robert H. Smith School of Business. Here’s a little bit about them.
Reselling sneakers is big business for Maryland Smith marketing student Gautam Malik, ’22.
Since January, the 20-year-old entrepreneur has brought in half a million dollars in sneaker sales, according to a recent article in Business Insider. He’s running his own resale business and an exclusive sneaker advisory group that charges members $45 a month for admission.
"I was meant to sell something," Malik tells Business Insider.
Maryland Smith’s Michel Wedel is the winner of the 2020 Don Lehmann Award, which honors the best dissertation-based article to appear in the Journal of Marketing or Journal of Marketing Research. It’s the latest accolade for the marketing professor and eye-tracking expert.
“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.
Even amid a global pandemic, Evan Lutz’s business is booming. The 2014 Maryland Smith grad’s Baltimore-based Hungry Harvest delivers produce that would have been wasted to customers’ homes – a service that’s more attractive than ever with stay-at-home orders in place.
Dan Alpert ’21 is a Maryland Smith marketing major, a member of the Undergraduate Dean’s Student Advisory Council and – beginning next fall – student body president of the University of Maryland’s Student Government Association.
Alpert, who is also the College Park City Council’s current student liaison and is minoring in Jewish studies, and in international development and conflict management, ran for the top student government position on a platform that was “student-centered, action-oriented, data-driven and empathy-led,” and secured 57% of the...
The Eta Gamma chapter of Pi Sigma Epsilon at the University of Maryland’s Robert H. Smith School of Business recently took home honors during the fraternity’s virtual National Convention.
Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, has won the 2020 Buck Weaver Award from the INFORMS Society for Marketing Science.
The award recognizes career achievements in marketing science and is bestowed by the industry’s leading organization for quantitative marketing....