The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference.
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P. K. Kannan, the Dean’s Chair in Marketing Science at Maryland Smith, has been inducted as a fellow of the European Marketing Academy (EMAC), a recognition of outstanding contributions to the scholarship and practice of marketing and contributions to EMAC.
The next stage in the evolution of artificial intelligence (AI) has workforce implications that may seem surprising.
Rather than fostering tech-savvy, AI is making emotional intelligence and empathy increasingly important, and analytical ability less important, write authors Roland Rust and Ming-Hui Huang in their book “The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy,” released today by Springer International Publishing.
The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.
At Maryland Smith, learning is a cooperative effort. And this semester, representatives from PepsiCo worked with Maryland Smith students to teach them about the ins and outs of the sales industry.
This semester in BMGT 350, a marketing principles course offered to nearly 700 students across 11 different sections, took those principles into practice by partnering with PepsiCo for a class project.
Maryland Smith marketing professor Michael Trusov was named to the 2020 class of Marketing Science Institute (MSI) Scholars, a select group of 35 mid-career faculty, considered among the “most prominent marketing scholars in the world,” by the American Marketing Association group.
Among the things that COVID-19 changed this year: the summer internship. Many of 2020’s summer interns did their work virtually, spending those summer months at a computer, rather than in a corporate cubicle. That’s how it was for Maryland Smith marketing interns Kaylee Towey ’20 and Kelsie Oshinsky ’22. In a summerlong internship with UV equipment maker Miltec UV, they gained professional marketing experience – in a virtual setting.
There will be a few new professors in the corridors of Van Munching Hall and in Maryland Smith’s online courses this academic year.
Five new professors will join the faculty at the University of Maryland’s Robert H. Smith School of Business. Here’s a little bit about them.
Reselling sneakers is big business for Maryland Smith marketing student Gautam Malik, ’22.
Since January, the 20-year-old entrepreneur has brought in half a million dollars in sneaker sales, according to a recent article in Business Insider. He’s running his own resale business and an exclusive sneaker advisory group that charges members $45 a month for admission.
"I was meant to sell something," Malik tells Business Insider.
Maryland Smith’s Michel Wedel is the winner of the 2020 Don Lehmann Award, which honors the best dissertation-based article to appear in the Journal of Marketing or Journal of Marketing Research. It’s the latest accolade for the marketing professor and eye-tracking expert.