“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.
News & Events
Even amid a global pandemic, Evan Lutz’s business is booming. The 2014 Maryland Smith grad’s Baltimore-based Hungry Harvest delivers produce that would have been wasted to customers’ homes – a service that’s more attractive than ever with stay-at-home orders in place.
Dan Alpert ’21 is a Maryland Smith marketing major, a member of the Undergraduate Dean’s Student Advisory Council and – beginning next fall – student body president of the University of Maryland’s Student Government Association.
Alpert, who is also the College Park City Council’s current student liaison and is minoring in Jewish studies, and in international development and conflict management, ran for the top student government position on a platform that was “student-centered, action-oriented, data-driven and empathy-led,” and secured 57% of the...
The Eta Gamma chapter of Pi Sigma Epsilon at the University of Maryland’s Robert H. Smith School of Business recently took home honors during the fraternity’s virtual National Convention.
Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business, has won the 2020 Buck Weaver Award from the INFORMS Society for Marketing Science.
The award recognizes career achievements in marketing science and is bestowed by the industry’s leading organization for quantitative marketing....
Maryland is under stay-at-home orders, but members of the Maryland Smith community still are finding ways to reach out, while practicing social distancing.
They’re extending a virtual hand to UMD students, schoolchildren in neighborhoods, and medical professionals who are caring for COVID-19 patients.
Research from Michael Trusov, a marketing professor at the University of Maryland’s Robert H. Smith School of Business, was recognized by the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) with the 2020 Consumer Research in Practice Award. The award recognizes a scholarly research article that contributes significantly to marketing practice.
The University of Maryland is actively monitoring the outbreak of respiratory illness caused by a novel coronavirus (termed “COVID-19”) that was first detected in Wuhan City, Hubei Province, China. Very rapidly, the virus has been detected in numerous countries including the United States.
Michel Wedel, renowned marketing professor and eye-tracking expert at the University of Maryland’s Robert H. Smith School of Business, is a recipient of the 20th Paul D. Converse Award.
David Rosenstein ’20, a senior pursuing a dual degree in marketing and management, was selected as the 2020 Student Marketer of the Year by the American Marketing Association. The prestigious award recognizes one student nationwide for demonstrating superior leadership and service to the AMA, academic achievement and impact on their community. The award was announced on March 14 at AMA’s International Collegiate Conference in New Orleans.