News & Events

Jan 21, 2021
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The next stage in the evolution of artificial intelligence (AI) has workforce implications that may seem surprising.

Rather than fostering tech-savvy, AI is making emotional intelligence and empathy increasingly important, and analytical ability less important, write authors Roland Rust and Ming-Hui Huang in their book “The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy,” released today by Springer International Publishing.

Jan 19, 2021
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The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.

Jan 08, 2021
Experiential / Reality-based Learning
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At Maryland Smith, learning is a cooperative effort. And this semester, representatives from PepsiCo worked with Maryland Smith students to teach them about the ins and outs of the sales industry.

This semester in BMGT 350, a marketing principles course offered to nearly 700 students across 11 different sections, took those principles into practice by partnering with PepsiCo for a class project.

Sep 01, 2020
World Class Faculty & Research
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Maryland Smith marketing professor Michael Trusov was named to the 2020 class of Marketing Science Institute (MSI) Scholars, a select group of 35 mid-career faculty, considered among the “most prominent marketing scholars in the world,” by the American Marketing Association group.

Aug 24, 2020
Experiential / Reality-based Learning
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Among the things that COVID-19 changed this year: the summer internship. Many of 2020’s summer interns did their work virtually, spending those summer months at a computer, rather than in a corporate cubicle. That’s how it was for Maryland Smith marketing interns Kaylee Towey ’20 and Kelsie Oshinsky ’22. In a summerlong internship with UV equipment maker Miltec UV, they gained professional marketing experience – in a virtual setting.

Aug 14, 2020
World Class Faculty & Research
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There will be a few new professors in the corridors of Van Munching Hall and in Maryland Smith’s online courses this academic year.

Five new professors will join the faculty at the University of Maryland’s Robert H. Smith School of Business. Here’s a little bit about them.

Aug 10, 2020
Entrepreneurial Spirit
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Reselling sneakers is big business for Maryland Smith marketing student Gautam Malik, ’22.

Since January, the 20-year-old entrepreneur has brought in half a million dollars in sneaker sales, according to a recent article in Business Insider. He’s running his own resale business and an exclusive sneaker advisory group that charges members $45 a month for admission.

"I was meant to sell something," Malik tells Business Insider.

Jul 15, 2020
World Class Faculty & Research
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Maryland Smith’s Michel Wedel is the winner of the 2020 Don Lehmann Award, which honors the best dissertation-based article to appear in the Journal of Marketing or Journal of Marketing Research. It’s the latest accolade for the marketing professor and eye-tracking expert.

May 08, 2020
World Class Faculty & Research
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“Everyone is Online: Reaching your Global Customer Through Digital Marketing” was the second webinar in an ongoing series from the Maryland Partners in International Trade (MAPIT), Alliance, a partnership of the Maryland Smith Center for Global Business, Maryland-D.C. District Export Council, the Office of International Investment and Trade at the Maryland Department of Commerce, and the U.S. Export Assistance Center in Baltimore.

May 04, 2020
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Even amid a global pandemic, Evan Lutz’s business is booming. The 2014 Maryland Smith grad’s Baltimore-based Hungry Harvest delivers produce that would have been wasted to customers’ homes – a service that’s more attractive than ever with stay-at-home orders in place.

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